Holiday company On The Beach has targeted social media users who have shared “abusive, snobbish and shaming” opinions online.
The tour package company said it had seen “an alarming number of posts” targeting the family in its ad and this week posted messages on its social media channels to “remind users to think before posting.”
The advert, voiced by Paddy McGuinness, promotes On The Beach’s free airport lounge access with four and five star holidays and shows a family of four walking through an airport to a lounge with swagger, enjoying a meal and then running around with delight. To a beach.
However, in response, comments appeared on the Beach TV claims a family. “All the bums are “great” about getting access to the lounges, which really encourages me to travel with them.”
On the beach He said some posts “contain violent or abusive messages.”
Holiday company On The Beach said it had seen “an alarming number of posts” targeting the family in its advert (above).
Examples the company cited include: “I hate the fat kid in the On The Beach ad”; and ‘I don’t condone hitting children, it’s vile, however, all that being said, I’ve never wanted to beat up anyone more than that absolute disaster on the beach ad.’ Anger when it appears.
Other publications, On The Beach said, are “snobbish.”
In a statement, it cited this as an example: ‘On The Beach’s advert says its customers have free access to the airport lounge. Can you imagine oil executives sharing their airport VIP lounge with trash tourists?
X is not the only site where derogatory comments can be found, On The Beach said.
He pointed to YouTube comments “with a similar tone,” such as: “So what was once an executive lounge of the slightly luckier class will be filled with Tracey and her 6 kids hoovering up every last peanut.” And “this company is definitely for family holidays on council estates who just want to sit by the pool and eat and drink as much as possible.”
The advert, voiced by Paddy McGuinness, promotes On The Beach’s free airport lounge access with four and five star holidays and shows a family of four walking through an airport to a lounge with swagger, enjoying a meal and then running around with delight. To a beach
On La Playa he said in a publication: ‘We have seen many fat and snobbish comments about our television advertisement and the family we have used.
‘We are in 2024 and some people are still hiding behind keyboards to insult a family, including two children?
‘This is a polite reminder that everyone has the right to a holiday and everyone has the right to access airport lounges.
‘Be kind. Don’t be an idiot by booking online.
‘In fact, be a booking genius – stick with the snobs and get free airport lounge access with us. And if they don’t like it, they can enjoy a £10 pint on the way out.’
Comments appeared on
On The Beach responded to trolls with this post X
She said: “It is shocking to see some of the snobbish comments posted online about our advert and the family featured in it.
‘We are highlighting these worrying comments because we would simply like to remind those who hold a derogatory opinion that everyone has the right to a holiday and everyone has the right to access lounges.
“We can’t help it if you’re not a booking genius and you’re running out of time this summer.”
On The Beach claims that “some of the offensive posts have been partly driven by snobbish news articles”, citing a Daily Telegraph story which claimed that “tourists had ruined airport lounges” as one of several examples.
Zoe Harris called these articles “concerning.”
He added: “We always do our best to offer customers the best deals on the best hotels in the best destinations, but we understand that some families in the UK may only be able to afford one holiday this year.” “That’s why we offer free perks, like lounge access, because we want those vacations to be the best they can be.”
The On the Beach advert has caused some controversy this year, with 135 complaints sent to the ASA (Advertising Standard Authority), and people believing On the Beach ambassador and announcer of the advert, Paddy McGuinness, was swearing when It said “genius of reservations.” .
The ASA also received four complaints from observers who believed the family’s depiction normalized and encouraged rude and greedy behavior.
Following review, the ASA cleared On the Beach and Paddy McGuinness of all possible charges.