Holden prices are reduced to $ 17k in massive ‘fire sale’ according to leaked memo – and dealers expect that all stock will be gone within ‘weeks’
- Holden cars receive more than $ 17,000 off after the fall of the brand
- The prices of the Trax SUV and Astra hatchbacks are likely to fall below $ 15,000 each
- General Motors announced the end of the iconic Australian brand on Monday
A message from Holden’s headquarters to dealers indicates that they will reduce prices for all cars by as much as $ 17,500 to clear up inventory before the company closes, according to reports.
The discounts were expected to start in March, with the medium-sized Equinox reduced by $ 10,000 and the Commodore, which was discontinued last year, lowered by $ 7,500.
The Trax SUV is likely to fall below $ 15,000 each after GM has announced the Holden brand collapse
The discounts come after General Motors announced on Monday that the Holden brand will be discontinued after this year.
Dealers who spoke anonymously Car advice believe that the discounts should help clear all remaining showroom models.
“It won’t be long,” a car dealer said.
“I think everyone from his Holden stock will be sold out within weeks and not months. Nobody wants to hold them now, we want to lose them as quickly as possible or even put them in the parking lot for used cars. ”
The Holden Astra, which was discontinued last year, will also drop below $ 15,000
Holden Colorado Ute
List price: $ 47,180
Selling price: $ 13,000 – $ 17,500
Suggested retail price: $ 23,990
Selling price: $ 13,000
MSRP: $ 43,490
Selling price: $ 31,990 – $ 26,490
RRP: $ 33,690 + (depending on model)
Savings up to $ 7500
Astra hatch and sedan
Suggested retail price: $ 22,990
Selling price: $ 14,490
Suggested retail price: $ 27,990
Selling price: $ 17,240
Source: Car Advice
GM has agreed to indemnify Holden dealers to enable them to switch to or close other brands.
Although the discounts are good news for bargain hunters or those who want to purchase a collector’s item, it can cause tension for those who ordered a Holden at full price prior to the announcement.
Those buyers may be able to renegotiate prices, but an unnamed dealer told the publication that prices in orders are legally binding.
‘If someone has ordered a car, a dealer can enforce it. After all, the dealer did not do the wrong thing here. “
He also said that many dealers could not refuse GM cash bonuses.
‘People must put it all in perspective. Holden says that this money should cover all the losses that a dealer should be able to bear on their stock of used cars, demonstration models or trade-ins they have committed. “
Daily Mail Australia has contacted General Motors Holden for comments.
General Motors announced on Monday that they would ‘stop’ the iconic Australian brand by 2021.
General Motors announced on Monday that they would “stop” the iconic Australian brand by 2021 after the domestic sale of Holden vehicles had been deposited (inventory)
It said maintenance and parts would then be available for another ten years.
GM and Holden have promised to work closely with all their employees who offer generous dismissal packages to around 600 employees in Australia and New Zealand. Most have disappeared by June.
“We are all in pain,” said Holden interim chairman and general manager Kristian Aquilina in an open letter that was published Tuesday in newspapers across the country.
The decision to close comes in the midst of strong domestic sales with a drop in demand for Holden vehicles by nearly 29 percent to just 43,176 in 2019, on a total market that is only falling 8 percent.
Holden vehicles are at a dealer in Adelaide. On February 17, General Motors announced it would stop the Holden brand in both Australia and New Zealand
Car Advice has seen a confidential bulletin from Holden describing the plans to “move fairly quickly”.
In addition to the compensation, the Holden dealers would also be offered guidance.
“We are concerned to ensure your personal and emotional well-being and will provide advisory services if you need them,” said part of the bulletin signed by Holden boss Kristian Aquilina.