The popular swimwear brand Summersalt favors inclusiveness with the launch of its new campaign with nearly 30 women of different sizes, backgrounds, ethnicities, ages and sexuality.
The various models in the campaign & # 39; Every Body is a Beach Body & # 39; of the label present their colorful range of bathing suits inclusief- including pregnancy options - that are available in sizes 2 to 24.
Muslim fashion blogger Summer Albarcha wore a hijab during the shoot and put on a pose in the modest but stylish sun-shield tunic and matching leggings from Summersalt, which are available in the color and hibiscus colors of the brand.
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Including: Muslim fashion blogger Summer Albarcha models a hijab and Summersalt & # 39; s awning tunic and matching leggings in the new & # 39; Every Body is a Beach Body & # 39; campaign of the brand
Diversity: The campaign plays nearly 30 women of different sizes, backgrounds, ethnicities, ages and sexuality, including poet and performer Arielle Estoria
All smiles: Andrea Thomas, another woman in the campaign, has vitiligo, a skin condition that causes pigmentation spots to lose pigment
& # 39; My beach body is confident & # 39 ;, she says in the accompanying campaign video, in which the women dance and laugh while showing off their swimwear.
In the clip Andrea Thomas can see a bright smile flash as she turns around in a sunny yellow and blue one-piece piece.
& # 39; My beach body is happy & # 39 ;, says the model that has vitiligo, a skin condition where skin spots lose pigment.
The campaign is about embracing who you are, and model Nidhi Sunil says her beach body has stretch marks and she loves them.
& # 39; My beach body is smooth for men & # 39 ;, says Daryen Ru, an actor and model who refuses to be restrained by traditional gender roles.
Strike a pose: Chelsea Werner, a special Olympic and two-time world champion gymnast who was born with Down syndrome, is the best-selling Sidesroke swimsuit of the brand
Lawyer for inclusiveness: Kenna Sharp is a student and a body positive model
Ageless: Mother-daughter fashion influencers Grece Ghanem and Cheyenne El-Khoury hit a pose in complementary swimwear
Entrepreneur: Atima Lui graduated from Harvard University and founder of Nudest, a company that strives to change the standard of beauty to match the full range of diversity in human skin
Chelsea Werner, a special Olympic and two-time world champion gymnast who was born with Down syndrome, exemplifies the brand's best-selling Sidesroke swimsuit.
& # 39; My beach body has made me a world champion & # 39 ;, she says.
Meanwhile, Melissa Wood, an eating disorder, the coach of survivor-turned health, is putting on a black bikini.
& # 39; My beach body has brought my two babies & # 39; s into this world & # 39 ;, she explains.
Other models include ex-bachelor contestant Sarah Herron, who was born with only the upper part of her arm, Ariana Huffington & daughter Isabella Huffington, poet Arielle Estoria and musician Justine Skye.
Inspiring: former bachelor contestant Sarah Herron, who was born with only part of her arm, is the founder of SheLift, an organization that empowers girls with physical differences
Celebration: In the accompanying campaign video, Nidhi Sunil says that her beach body has stretch marks and that she loves them
Unlimited: & # 39; My beach body is gender-fluid & # 39 ;, says Daryen Ru in the campaign video
Influencer: student and model Madeline Ford has more than 500,000 followers on Instagram
They mean business: identical twin Corianna and Brianna Dotson are the founders of sunglasses manufacturer Coco & Breezy
Each series in the campaign sells for less than $ 100, with one sold for $ 95, while bikini tops and bottoms are sold for $ 50 and $ 45 respectively.
& # 39; Over the years, society has tried to break our confidence, tell us that summer is about skimpy, expensive swimsuits, flawless appearances and impossible beauty standards, & # 39; said Summersalt co-founder Lori Coulter People.
& # 39; Our goal is to help women find their swimwear soulmate so that they can enjoy their summer exactly as they are. We believe that the summer should be a time of pure happiness. & # 39;
And while Summersalt embraces inclusiveness this summer, fans have embraced the body-positive brand for a while.
Famous face: Ariana Huffington's multimedia artist Isabella Huffington models a red halter suit in the campaign
Many hats: Lauren Gores, a blogger and co-founder of Summer Fridays, gives her son a kiss while showing her beach body
All smiling: Melissa Wood, a coach of an eating disorder who has undergone the urge to survive, is putting on a black bikini.
Social media star: Singer Justine Skye has more than 1.8 million Instagram followers
All in all: the Lizzy Mathis of the Cool Mom.Co also let her children participate in the body-positive shoot
The $ 95 Sidestroke swimsuit was sold out last summer and created a waiting list of more than 7,250 people desperately looking for the perfect swimwear.
According to Summersalt co-founder Reshma Chamberlin, the universally flattering form of the result came as a result of a thorough analysis of thousands of women's bodies, with the brand looking at the proportions of each to determine what form and style that would be. suitable for each person the best.
& # 39; More than 1.5 million body measurements from 10,000 women's body scans have been performed to perfect the fit & # 39 ;, she told DailyMail.com last August.
The suit also works to properly and supportively compress the wearer's body, an element that Reshma believes is an integral part of its success – and its incredibly flattering fit.
& # 39; The Sidestroke is truly an unrivaled, figuratively flattering suit thanks to superior compression that is four times greater than the average range, & # 39; she explained, pointing out that the & # 39; diagonal seam and the slender silhouette with one shoulder & # 39; also contributes to the flat-flattering properties of the suit properties.
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