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Trending: Hickeys found his way to the catwalk at New York Fashion Week thanks to emerging designer Victor Barragán

The RUNWAY after the night before! Fashion brand sends models to the NYFW catwalk with fake HICKEYS and pale eyes to make it look like they all came straight from a nightclub

  • Models at the Barragán Spring Summer 2020 show off hickeys on their neck and chest
  • Makeup artist Marcelo Gutierrez was responsible for the look
  • Models also had pale eyes that matched the theme of the lat night party culture
  • Designer Victor Barragán was inspired by the club children from his hometown of Mexico City
  • Marcelo used a bruising palette with special effects to create the realistic characters
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When it comes to hickeys, people try to hide them more often than show them off – but during New York Fashion Week, a designer wanted to & # 39; love bites & # 39; in front and in the middle.

Victor Barragán, born in Mexico City, sent his various models to the Spring Studios runway and proudly waved their hickeys.

The strategically placed faux purple-tinted bruises arranged over the model's neck and chest – and in one case on a bikini line – by makeup artist Marcelo Gutierrez fit into the overall hedonistic club kid atmosphere of the collection.

Trending: Hickeys found his way to the catwalk at New York Fashion Week thanks to emerging designer Victor Barragán

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Trending: Hickeys found his way to the catwalk at New York Fashion Week thanks to emerging designer Victor Barragán

Club Children: Those who walked the show also got spotty eye makeup to create a bloody-looking party girl effect

Club Children: Those who walked the show also got spotty eye makeup to create a bloody-looking party girl effect

Club Children: Those who walked the show also got spotty eye makeup to create a bloody-looking party girl effect

Strategic: The hickeys, spread over shoulders, neck and chest, were the work of makeup guru Marcelo Gutierrez in the city center

Strategic: The hickeys, spread over shoulders, neck and chest, were the work of makeup guru Marcelo Gutierrez in the city center

Strategic: The hickeys, spread over shoulders, neck and chest, were the work of makeup guru Marcelo Gutierrez in the city center

Marcelo, the makeup artist for the harvest of emerging downtown designers in New York, went to Instagram to share a close-up of the purple mark.

& # 39; I want to see you all with Hickeys … [let's] make it a trend, & # 39; he said.

Expert: Marcelo Gutierrez, pictured, is the makeup artist responsible for the edgy look
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Expert: Marcelo Gutierrez, pictured, is the makeup artist responsible for the edgy look

Expert: Marcelo Gutierrez, pictured, is the makeup artist responsible for the edgy look

Marcelo told DailyMail.com that he used a bruising palette of industry favorite Kryolan and SFX sponges to create the realistic effect that even showed broken blood vessels.

The signs were scattered across the bodies of the male and female model as they stormed the runway in boxy-shoulder jackets and laser-cut tanks; sometimes with two handbags instead of one.

The unusual physical accessory was also shown in combination with quilted bustiers, artfully torn T-shirts, low-hanging jeans and roomy butter-soft leather pants.

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One model even showed off two provocative blink-and-you-miss-hen hickeys right at her bikini line while showing a cut-out swimsuit with zebra print.

Bold! One model showed off hickeys on her bikini line while she walked in a cut-out swimsuit

Bold! One model showed off hickeys on her bikini line while she walked in a cut-out swimsuit

Bold! One model showed off hickeys on her bikini line while she walked in a cut-out swimsuit

Backstage beauty: A model, on the right, shows off her artificial hickey backstage at Barragán

Backstage beauty: A model, on the right, shows off her artificial hickey backstage at Barragán

Backstage beauty: A model, on the right, shows off her artificial hickey backstage at Barragán

Purple: in a New York Fashion Week, makeup artist Marcelo Gutierrez first created the love bites with sponges and a bruise palette and strategically placed them on the models
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Purple: in a New York Fashion Week, makeup artist Marcelo Gutierrez first created the love bites with sponges and a bruise palette and strategically placed them on the models

Purple: in a New York Fashion Week, makeup artist Marcelo Gutierrez first created the love bites with sponges and a bruise palette and strategically placed them on the models

Casting: the Barragán show brought together an inclusive and diverse cast in terms of age, body size and ethnicity

Casting: the Barragán show brought together an inclusive and diverse cast in terms of age, body size and ethnicity

Casting: the Barragán show brought together an inclusive and diverse cast in terms of age, body size and ethnicity

To match the theme of the underground party scene, models deliberately got bloody eyes with spotty makeup in an effort to get that effect & # 39; just at 5:00 & & # 39; from the club at night.

Love bites: a male model was seen with his new nephickeys in addition to breast and neck tattoos
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Love bites: a male model was seen with his new nephickeys in addition to breast and neck tattoos

Love bites: a male model was seen with his new nephickeys in addition to breast and neck tattoos

Hair was also artfully undone to further add to the idea of ​​& # 39; indulgence and pleasure & # 39 ;.

For his casting, Victor works with the Guerxs-based agency from Mexico City to include a model group that is diverse in terms of age, race, sexual orientation, and body shape.

He has also been looking for people to walk into his show during an open casting call recently held in New York.

New York Fashion Week certainly brings along a fair number of beauty trends, but the designer's decision to present artfully applied hickeys is definitely a first.

Last September during Milan Fashion Week, the models Kendall Jenner and Anwar Hadid both got out with respective hickeys – causing the rumor mill to overdrive as they were allegedly dating at the time.

The controversial models, however, seemed to have quickly updated their traces of passion and concealed them from later catwalk performances.

While the beauty industry remains obsessed with Euphoria & # 39; s & # 39; teen stars & # 39; and their distinctive make-up looks from the Z era, are Hickeys about to be just as normalized as neon and glitter eye shadow?

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