‘Hey Google, ask my Fiat …’: Italian car manufacturer and tech giant team up on a fleet of new vehicles
While Apple is still ironing out details of its rumored branded vehicle, Google has unveiled its own car in partnership with Fiat.
The team unveiled the Fiat 500 Family Hey Google with three models: 500 city car, 500X crossover and 500L MPV.
Each vehicle has a Google badge and is integrated with the Google Assistant that provides passengers en route with directions, weather reports and other details.
With access to the virtual assistant, the tech giant says it “ allows customers to interact with their car even when they are away. ”
This is possible with the addition of My Fiat Action that allows users to remotely check the vehicle’s settings using a smartphone app or Google Nest hub simply by saying, ‘Hey Google, ask My Fiat … ‘
This includes tire pressure and fuel level, as well as owners making sure the doors are locked.
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Google and Fiat unveiled the Fiat 500 Family Hey Google with three models: 500 city car (left), 500X crossover (center) and 500L MPV (right
The Google brand Fiats are special additions, but are very similar to the original models with a few minor upgrades.
The exterior hasn’t changed, except for a small Google badge above the driver’s side tire and a special ‘molecule’ design that mirrors the swirling dots used in the Hey Google animation.
Inside the passenger compartment, the same motif on the upholstery of the new seats can be seen with an embroidered Hey Google label, while the dashboard strip is in matte silver with a white 500 logo.
The ‘Hey Google’ signature also appears on the welcome screen of the seven-inch touchscreen on-board display showing the ‘Hey Google’ animation.
The exterior hasn’t changed, except for a few minor details like the colorful dots that represent the ‘Hey Google’ animation
However, it is Google Assistant’s partnership with My Fiat that provides users with a unique experience.
Vincenzo Riili, Marketing Director of Google Italy, wrote in the announcement: “Anyone can ask the Google Assistant for useful everyday information, such as directions or weather updates.
“But thanks to the My Fiat Action, which integrates Fiat’s Mopar Connect service and Google Assistant, owners of the new 500 Family Hey Google will have access to special functions even when they’re not driving.”
There is also a small Google badge above the tire on the driver’s side
The ‘Hey Google’ signature also appears on the welcome screen of the seven-inch touchscreen on-board display showing the ‘Hey Google’ animation
Inside the passenger compartment, the same motif on the upholstery of the new seats can be seen with an embroidered Hey Google label, while the dashboard strip is in matt silver with a white 500 logo
If you’re at home but want to check your fuel level, see if your car is locked, find the nearest Fiat gas station or even turn on the emergency lights, all you have to say is’ Hey Google, ask My Fiat … . ‘.
“Since I share my car with my partner, I know I would check how full the fuel is quite often!”
The user can also command Google Assistant to access functions through My Fiat, this includes unlocking doors, starting the car, where you parked or opening the trunk.
The new Fiat 500s will be available in 10 European countries, including the UK, France, Spain, Germany, Italy, Austria, Switzerland, Belgium, the Netherlands and Poland.
Fiat Action that allows users to remotely check vehicle settings using a smartphone app or Google Nest hub simply by saying, ‘Hey Google, ask My Fiat …’
Prices start at £ 16,005 ($ 22,046) for the hatchback and £ 18,655 ($ 25,695) for the convertible.
Wednesday’s announcement puts Google into running tech-branded cars, but Apple’s vehicle is said to be a self-driving model.
It has long been rumored that the Cupertino company is developing its own car, but the latest news shows that the world could look at the innovation for the first time by 2024.
Sources told Reuters they expect the company to rely on a manufacturing partner to build vehicles, much like Google, which would then be given the Apple brand.