After having proven success launching female-founded brands like Reese’s Book Club, Shine Away, The Home Edit and Fair Play, Hello Sunshine now wants to use its golden touch to help more female content creators.
The Hello Sunshine Collective is an incubator that offers a customized mentorship experience that helps entrepreneurial women take their brands to the next level by amplifying their unique and personal stories, with support from Hello Sunshine’s extensive network in content creation, marketing, business strategy, strategic partnerships and other advice from company leadership.
“I often think about the lost stories of my grandmother and mother’s generation, which were not told simply because of the lack of opportunities for women to create and spread their art. These artists and entrepreneurs had such limited experiences and opportunities for expression at the time,” Hello Sunshine founder Reese Witherspoon said in a statement. “We are in a new era where women can succeed and excel. The Hello Sunshine Collective builds on everything this company has achieved and will be rocket fuel for so many promising and talented individuals.”
The first cohort consists of 15 women from diverse backgrounds and areas of expertise, with a combined social reach of more than 59 million: composer Emily Bearformer WNBA player Sydney Carterwell-being coach Alex Ellecake artist Yolanda Gampfitness trainer Jeanette Jenkinslifestyle influencer Rachel MartinoThe founder of Cool Mom Co Lizzy MathisThe Korean Vegan Founder Joanne Molinaroadvocate for the disabled Sophie Morganfounder of Color Me Courtney Courtney QuinnTikTok personality Yasmine Sahidmusical artist ShiadaniTikTok personality Cat Sticklerstreaming star Valkyrae and Diary of an Honest Mother Founder Libby Ward.
During their year with the Collective, these creators will learn how to expand their brands with new direct-to-consumer capabilities. The Home Edit is an example of the possibilities: After acquiring the design and organization company in 2022, Hello Sunshine expanded its reach and operations through partnerships with Walmart and the Container Store, among others.
“To truly change the narrative for women, you have to change the storytellers,” Maureen Polo, head of direct-to-consumer Maureen Polo, said in a statement. “As we expand our Direct-to-Consumer offering at Hello Sunshine, building a practical, custom talent incubator was the perfect next evolution for how we empower women in this space. I couldn’t be more excited to work with the collective’s talent to accelerate their success through our consulting model and the opportunities within the Hello Sunshine flywheel, all personalized to their identities and goals.”
The Hello Sunshine Collective will mark its official launch with a party at the Sheraton Grand in downtown Los Angeles on October 20, sponsored by the National Women’s Law Center, featuring a musical performance by Maeta.
