Heinz has divided baked bean fans with its latest (and very unexpected) limited-edition seasonal offering.
The condiments giant, which offers a range of products including soup, salad cream and tomato sauce, among others, is best known for its famous beans in tomato sauce.
A variety of flavors are offered, from original and reduced salt and sugar varieties to BBQ, Tikka and Jalfrezi varieties.
And now he has surprised canned food fans with his new Christmas option: Beans with pigs in blankets.
Describing the festive flavor on its website, Heinz said: ‘Jingle All the Way.’
The new festive flavor of Heinz baked beans is pigs in blankets (pictured). The beans are now available at Sainsbury’s and on the Heinz website.
COMBINATION: The beans have sparked mixed opinions: some say they sound delicious while others describe the flavor combination as “criminal.”
‘Do you need proof that Santa received your wish list? Well here it is! Beans, pigs in blankets and Christmas condiments, all in one can.
‘There is no need to wait for the big day. Open them to taste Christmas on your toast.
Each full can (which weighs 400g and costs £1.50 at Sainsbury’s, or £2.50 on the Heinz website) contains 426 calories and 18.4 grams of fat.
Share your opinion about the product in a post about it on the New Food Watcher website’s Instagram account, one described the concoction as “criminal.”
Another, apparently in agreement, wrote: “You’ve already gone too far.”
In a brief response, another poster simply wrote: “Next.”
However, others liked the sound of the Christmas-themed pulsations, according to the sun.
Several social media users, commenting on a post on the New Food Spotter Instagram website account, did not seem interested in the beans; However, others supposedly think they sound very tasty.
The outlet quoted a social media user as saying: ‘Get into my belly. Christmas just came early.
And in a very short but positive post, another diner simply said: “Mmm.”
It comes after Heinz made another major change to its baked bean line, one that some fans called “life-changing.”
The brand invented the Beanz Meanz Upside Down can, designed to help beans “come out easily” when opened.
Costing £1.40 for a standard size can, the limited edition product can be ordered from the Heinz website.
Around 40 per cent of Brits eat baked beans once a week, but almost one in 10 struggle to get the remaining beans out of the tin, according to a survey by the much-loved food manufacturer.
Baked beans have long been a cornerstone of British cuisine, but shoppers have always struggled to get the leftovers out of the tin.
Professor Charles Spence of Oxford University, who specializes in food design, sympathized with frustrated bean lovers, saying: “Due to the cylindrical shape and narrow opening of Heinz Beanz cans, beans get trapped at unattainable angles, which only makes it more difficult because of the thick sauce.’
The academic agreed that storing a can upside down would mean that the beans would not settle to the “bottom”, making it easier to enjoy the flavor of each of them.
The Heinz survey of 2,000 people also found that the UK is the world’s largest consumer of baked beans. It’s no wonder Britons consume more than two million cans every day.
Alessandra de Dreuille, food director at Heinz, said: “We hope our upside-down label will make more people aware of the trick and continue storing their beans upside-down even after this limited edition sells out.”
Heinz has launched an inverted tin of baked beans to encourage shoppers to keep them at home.
One social media user said the hack “changed his life,” while others questioned the true purpose of the limited-edition can.
“I’ve been storing beans upside down for years,” one user commented. “I think I learned the trick from Facebook.”
“True innovation,” someone agreed.
One man said: ‘Why not print the label upside down if stacking them face down is “the answer”? Simple and effective.’
Someone else suggested: ‘Just stick your fork in and pull it out. “You can’t afford to let a single bean go to waste the way things are now.”