Food company Heinz has announced the release of a brand new seasoning inspired by the Taylor Swift and Travis Kelce phenomenon.
The brand is releasing Ketchup and Seemingly Ranch, a limited-edition condiment that pays tribute to a viral photo of Taylor enjoying chicken fingers with a side of tomato dip and what appeared to be some ranch dressing during Kelce’s football game against the Chicago Bears on Sunday.
It all started after Taylor fan account, The Eras Tour, shared a photo of the 33-year-old provincial singer posing with a fan next to a plate of fried chicken and various dips. “Taylor Swift was eating a piece of chicken with ketchup and apparently ranch!” the photo was captioned at X.
The post received more than 46,000 likes and 7,019 reposts since it was shared on Sunday, even forcing Hidden Valley Ranch to rename their X account to “Seemingly Ranch.”
Heinz announced their upcoming condiment on Instagram on Tuesday, sharing a photo of their latest bottle with the caption: ‘It’s a new era for Heinz. Meet Ketchup and Apparently Ranch. Limited edition bottles available soon. #ApparentlyRanch #ItHasToBeHeinz.”
That was quick! Food company Heinz announced the release of Ketchup and Seemingly Ranch, a condiment inspired by Taylor Swift, just two days after she was spotted at Travis Kelce’s football game (photo from his Kelce match)
Swiftie phenomenon! Heinz has released a photo of their upcoming condiment inspired by Taylor
We weekly reports that Heinz will only make 100 bottles of ‘Ketchup and Seemingly Ranch’. The figure was reportedly derived by adding Taylor’s favorite number (13) to Kelce’s jersey number (87).
Travis has seen his profile rise after Taylor supported him when his team Kansas City Chiefs took on the Chicago Bears on Sunday.
Kelce turned on the style as Taylor watched, scoring a touchdown as the Chiefs posted an impressive 41-10 victory over the Bears.
The American footballer, 33, and the singer are reportedly dating and were spotted in public for the first time this weekend after spending months under the radar together.
Within 24 hours, Travis had gained over 300,000 social media followers, seen a 400% increase in merchandise sales, and had his jersey reach the top five best-selling in the NFL.
Fans are calling it the ‘Taylor Swift effect’ as Swifties showed their support for the singer. Travis now has a whopping 3.1 million followers and counting.
Sports and business investor Joe Pompliano wrote on NFL, Top 5 jersey sales in the NFL. That’s the Taylor Swift effect.’
According to Fanatics, sales of Kelsey’s No. 87 jersey for the Chiefs, via TMZ, have skyrocketed as of Sunday afternoon.
“Yesterday, Travis Kelce was one of the top five selling NFL players and saw a nearly 400% sales spike across the Fanatics network of sites,” a Fanatics spokesperson told TMZ Sports.
The photo that started it all! It started after Taylor fan account, The Eras Tour, shared a photo of the 33-year-old provincial singer posing with a fan next to a plate of fried chicken and various dips
Sales of Travis Kelce’s No. 87 Chiefs jersey are up 400 percent since Sunday afternoon
A limited edition red replica Kelce jersey on the NFL Shop website will cost fans $175, while a standard ‘player game jersey’ will cost fans $130.
Luckily for the Swifties, the NFL website does a 90-day return – so if it ends up being a short-lived romance between the two, they’ll likely be able to get their money back.
Fans couldn’t believe the singer’s influence. One wrote: ‘That’s insane, a sales increase of over 400 percent. Swift fans are supporting hard.”
“That Swift Effect is crazy” and “Ending up in that breakup song might be worth it all now.”
‘That is indeed the Taylor Swift effect. What can she say?’
Not only that, but the jacket Travis wore after Sunday’s game has also been picked up by fans.
Travis was spotted on Sunday in an artistic jacket and pants from fashion brand KidSuper. The pieces were originally called the “Bedroom Painting” set, but in the wake of the Taylor craze, the company added “1989” to the outfit’s name, according to TMZ.
According to the outlet on Tuesday, the $295 jacket sold out after Travis was spotted wearing it. However, it appears that stock has been replenished as both the jacket and trousers are marked as ‘low stock’.
It’s not clear exactly when the two started seeing each other in person, but Travis hinted that romance was on the cards when he revealed on his New Heights podcast in July that he had hoped to introduce himself to Taylor when he met one of attended her Eras Tour stops. .
“I wanted to give Taylor Swift (a bracelet) with my number on it,” the tight end shared, but he found that the singer’s dedication to putting on the best performance possible made it impossible to talk to her.
“I was disappointed that she doesn’t talk before or after her shows because she has to save her voice for the 44 songs she sings, so it hurt me a little that I couldn’t give her one of the bracelets I got for her made,” he said.
A replica Kelce jersey costs $175, but there is also a cheaper version that costs $130
Rise: Within 24 hours, Travis had gained more than 300,000 followers on social media. He now has 3.1 million followers and counting
Taylor cemented the budding courtship at Sunday’s game when she arrived alone — aside from her usual bodyguards — to cheer on Travis from a box.
Sources have stressed that the two are not ‘officially’ dating.
Taylor is on a break from her Eras Tour, which resumes on November 9 in Buenos Aires, Argentina.
In another sign that Kansas City Chiefs star Taylor is getting closer, she met his parents at Sunday’s game.
The hitmaker could be seen cheering on Travis as he stood next to his mother Donna, and Travis’ father Ed was also in attendance.
Although Taylor and Travis appeared to keep the PDA to a minimum while heading to the Prime Social Rooftop in Kansas City after Sunday’s game, eyewitnesses spotted them holding hands once they got inside the restaurant.
The PDA escalated when Taylor reportedly sat on the footballer’s lap at one point.
The dinner was only somewhat private, as Travis’ family, including his mother Donna, also showed up, and some of his teammates came along as well.
An eyewitness said this earlier Entertainment tonight it was Travis who bought out the restaurant for the after party.
Supportive: The Shake It Off singer gave fans the thumbs up as she watched Travis with his mother Donna
The American footballer (33) and the singer (33) have reportedly been spending months together under the radar, with Taylor pictured during his match on Sunday.
“Taylor arrived in a denim dress and was seen snacking, drinking cocktails and dancing next to Travis,” they said.
Another restaurant told ET’s restaurant staff there would be a “hard close” at 8 p.m., and waitstaff handed out to-go boxes ahead of the deadline, while letting them know they had to vacate the premises before then to leave.
However, to reduce the inconvenience, they were offered free drinks at the restaurant’s sister location.
Although some customers apparently asked if the closure was related to Travis and Taylor, staff reportedly remained tight-lipped.
Taylor split from her longtime partner Joe Alwyn in April after six years together.
She had a brief romance with Matty Healy from 1975, but they split in June.