Healthy mom: the mother escapes from the corporate routine of nine to five to start a weight loss empire

Rhian Allen (pictured) resigned her 12-year job in 2010 to launch Healthy Mummy, a weight loss business that is now earning more than $ 22 million a year.

Thousands of tired office workers in Australia dream of leaving their corporate jobs to follow their passion and launch their own business.

For most it remains an impossible dream, but for the mother of two Rhian Allen, it was a reality.

The 41-year-old Sydney businesswoman had worked in a corporate job for 12 years until she decided to quit, sell her house and launch her weight loss business, Healthy Mummy.

Eight years later and the business is the world's largest healthy diet and weight loss program, and it has just been international after a successful launch in the United Kingdom.

It also delivers an amazing $ 22 million a year.

Rhian Allen (pictured) resigned her 12-year job in 2010 to launch Healthy Mummy, a weight loss business that is now earning more than $ 22 million a year.

Rhian Allen (pictured) resigned her 12-year job in 2010 to launch Healthy Mummy, a weight loss business that is now earning more than $ 22 million a year.

Eight years later and the business is the world's largest healthy diet and weight loss program and it has just been international after a successful launch in the United Kingdom (pictured shortly after launching the business)

Eight years later and the business is the world's largest healthy diet and weight loss program and it has just been international after a successful launch in the United Kingdom (pictured shortly after launching the business)

Eight years later and the business is the world's largest healthy diet and weight loss program and it has just been international after a successful launch in the United Kingdom (pictured shortly after launching the business)

"In 2010, I never imagined that I would have helped mom lose more than three million kilos and that she would have my own book," said Mrs. Allen.

"When I started my business in 2010, it was always about doing something worthwhile, it was about doing something good, not making money.

Ms. Allen was inspired to create Healthy Mummy while she was pregnant, as she was frustrated to discover that there was not a national or holistic support system to help women recover after giving birth.

She investigated the possibility of creating a safe and healthy plan before leaving her job, selling her house and investing every dollar she had in the idea.

"In 2010, I never imagined that I would have helped Mom lose more than three million kilos and that I would have my own book," Allen said.

"I made a business plan with the client, which was ALWAYS the number one, AWLAYS is my number one concern and my job was to help moms," he said (pictured with a Healthy Mummy customer)

But it was not without careful planning.

"I made a plan about what the client needed and where I felt I could create a unique service, support and product offering that helped moms achieve health and weight loss after having children," she said.

& # 39;[I only quit] Once I had a clear idea in my head of what I should deliver to the client and how I could help the mothers and what I needed to start building. "

That, he said, has been the key to his success.

"I made a business plan with the client, which was ALWAYS the number one, AWLAYS is my number one concern and my job was to help moms," she said.

"You have to look at what people want, then create it for them, instead of dreaming about something and expecting people to love it," he said.

Speaking to FEMAIL, Ms. Allen said it is crucial for aspiring entrepreneurs to decide on their goals before they "jump off the ship". of their corporate roles (in the photo shortly after the launch of the business)

Speaking to FEMAIL, Ms. Allen said it is crucial for aspiring entrepreneurs to decide on their goals before they "jump off the ship". of their corporate roles (in the photo shortly after the launch of the business)

Speaking to FEMAIL, Ms. Allen said it is crucial for aspiring entrepreneurs to decide on their goals before they "jump off the ship". of their corporate roles (in the photo shortly after the launch of the business)

"You need to look at what people want, then create it for them, instead of dreaming about something and expecting people to love it.

& # 39; Find the solution that your market really wants, then create it & # 39;

Speaking to FEMAIL, Ms. Allen said it is crucial that aspiring entrepreneurs decide on their goals before "abandoning the boat" of their corporate roles.

"It's important to have a solid plan in place, since starting a business is expensive and it can be a long time before you make money," he said.

Calculate how much you will need to launch your idea and your business and count the approximate costs of the website configuration costs, inventory, intellectual property costs, business administrative configuration costs, any necessary creative design and launch marketing costs & # 39;

Although she has a high turnover, Ms. Allen invests all the money in the business every year instead of taking out the money

Although she has a high turnover, Ms. Allen invests all the money in the business every year instead of taking out the money

Although she has a high turnover, Ms. Allen invests all the money in the business every year instead of taking out the money

"I work hard every day and I never stop working". I work hard and work hard for the client and always have the client in mind with everything I do, "he said.

Once the cost has been established, Ms. Allen urges people to quit only once the money has been earned.

"That way you can build your business in the background and do all the work behind the scenes (which can take months and months) while you still have a salary," he said.

Although she has a high turnover, Ms. Allen invests all the money in the business every year instead of withdrawing the money.

"I work hard every day and I never stop working". I work hard and work hard for the client and always have the client in mind with everything I do, "he said.

Although business is a huge part of Mrs. Allen's life, her family is still number one and she always prioritizes time with them.

Although business is a huge part of Mrs. Allen's life, her family is still number one and she always prioritizes time with them.

Although business is a huge part of Mrs. Allen's life, her family is still number one and she always prioritizes time with them.

"My dedication and hard work are undoubtedly rare, but I'm so passionate about what I do that it's just a way of life and it's what I am."

Although business is a huge part of Mrs. Allen's life, her family is still number one and she always prioritizes time with them.

& # 39; I'm there for the game dates. I'm there for the most deliveries and school pick-ups during the week I can, "he said previously.

"I spend all my free time with them and I never let them feel that my work takes over, I also tell them about my work and I involve them where I can so they do not get upset when I have to work early in the morning."

"I spend all my free time with them and I never let them feel that my work takes over," said Ms. Allen (pictured with her children)

He does it by getting up at 5 in the morning every day without fail.

"I get an hour and a half of work and a half hour of exercise before my children and my husband get up and everyone needs to eat," he said.

"I usually arrive at the office after school hours and work like a speed demon with consecutive meetings until I leave in the afternoon."

Ms. Allen also works after her children are in bed at night and is grateful to have a husband who serves as a boyfriend and a business associate.

Rhian could find the success she has today not only by creating a solid community and a great product, but also by constantly evolving the brand.

Rhian could find the success she has today not only by creating a solid community and a great product, but also by constantly evolving the brand

Rhian could find the success she has today not only by creating a solid community and a great product, but also by constantly evolving the brand

Rhian could find the success she has today not only by creating a solid community and a great product, but also by constantly evolving the brand

The two most important products are the 28-day Weight Loss Challenge and Mother's Healthy Smoothies, but it also sells more than 40 books, supplements, shakes for children, exercise DVDs, t-shirts, bags and bottles.

"Everything we do is from a grassroots perspective and build our community and trust a customer's first focus is how we manage the business and it feels so good to know that we are positively impacting the health of so many mothers every day." she said.

"I also love being able to create a positive work environment for so many people and that so many other moms are part of the business that has now become such an important part of so many mothers' lives."

The advice of Rhian Allen to escape from a corporate job and launch a business

Make a decision

• Decide which job you are passionate about and ONLY do this. It does not make sense to start a business that you do not LOVE, since you will need to spend almost all the waking moments, so make sure it is something that really matters to you.

• Decide what your goals are: is it about earning a lot of money (if yes, how much is defined), or having more time with your family, or having less stress in life, or doing something else? significant in life.

• Once you have decided on your objectives, you can begin to develop a plan, financially and logistically.

Plan for success

Once you have decided your objectives before leaving your corporate role, it is important to have a solid plan, since starting a business is expensive and it may take a long time before you earn money.

Follow the correct steps

• Calculate how much you will need to launch your idea and your business. For example, count the approximate costs of website configuration costs, inventory, intellectual property costs, business administrator configuration costs, any necessary creative design, and launch marketing costs.

• When you have an idea of ​​how much you need to set up your business, do not give up your work until you have earned that money! In this way, you can build your business in the background and do all the work behind the scenes (which can take months and months) while you still have a salary.

• Make a basic business plan. Plan who your target audience is, why your product will resonate with them, the price you are going to sell, how you will sell your product, how you will structure your customer service and how you plan to build your business in a 12-month period of 24 months.

• Get a basic understanding of the profits and losses of your business and tax regulations; This will help you enormously as your business grows.

• Spend as much time as you can to learn about marketing, because without this, no matter how well you do everything else, you will not have a business for long.

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