Holidays do not come! Health activists try to stop the iconic Christmas truck from Coca Cola by visiting the city and distributing sugary drinks to children
- The Council tried to stop the Coca Cola truck through Croydon, South London
- Supported campaign to ban a drinks giant to promote sugary drinks to children
- But thousands came together when Coca Cola continued the popular tour challenging
Amie Gordon for Mailonline
A council failed to stop the Coca Cola truck that ran through the town during its famous tour.
The authorities tried to ban the liquor giant this weekend to stop in Croydon, South London, and accused it of promoting sugary drinks.
But Coca Cola stubbornly refused to make a detour and continued plowing as thousands of people lined the streets to see the iconic red truck.
Croydon Council supported a Sugar Smart UK campaign to ban the advertising of unhealthy children's drinks during the holidays.
The Coca Cola truck (shown here in Birmingham on the weekend). Aldermen tried to stop quitting in Croydon
Coca-Cola has this year scaled back its annual Christmas truck tour, which ended on December 16 after a stop at 24 locations, a drop of 38 last year.
The two 14-ton trucks decorated with Christmas lights and offering free 150 ml cans of Coca-Cola, Zero Sugar and Diet Coke have been welcomed by municipalities and shopping centers since 1995.
But last year, Public Health England issued guidelines to local authorities with warnings about the impact seasonal promotion promotions can have on food-related diseases.
Cllr Rachel Flowers, the director of the health council, also wrote to Coca Cola calling for the termination of the 150 ml cans ceremony.
Coca-Cola has this year reduced its annual Christmas truck tour (pictured here in Croydon), which ended on December 16 after stopping at 24 locations, 38 lower than last year
The open letter from Sugar Smart UK criticized Coca Cola's ongoing promotion of sugary drinks for children, young people and the general population during the festive season & # 39 ;.
Focused on Jon Woods, general manager of Coca Cola UK and Ireland, it stated: & # 39; A can of 150 ml classic cola contains more than 16 grams of sugar, almost the full maximum daily limit for a six-year-old child.
With these less than cheerful figures in mind, we ask you not to promote sugary drinks this year during the Coca Cola Christmas truck tour to the general public, especially children. & # 39;
This year, 83 organizations and health activists, including the Royal College of Paediatrics and Child Health, the British Dental Association, the Royal Society for Public Health and 27 local councils, signed the open letter that was coordinated by Sugar Smart and Coca-Cola to stop the distribution of sugary drinks during his Christmas tour.
Cllr Flowers said: & Croydon is a & # 39; sugar smart city, which helps residents to be aware of the adverse health risks of consuming too much sugar, including eating carbohydrates with a high sugar content.
Within Croydon we have developed a local campaign and because Coca-Cola feels the need to visit Croydon for two days, I would suggest to work in parallel during this event to make people aware on the day of simple sugar swaps. that she can do to reduce sugar in their daily diet.
The two 14-ton trucks (one is pictured in Croydon by Colin Wiseman) decorated with lights and offering free 150 ml cans of Coca-Cola, Zero Sugar and Diet Coke have been welcomed by councils and shopping centers since 1995
Sugar is the main source of excess calories in our diet and plays an important role in tooth decay, and therefore reducing sugar consumption is one of my priorities.
I can ask you to take Coca Cola one step further and remove the full original flavor coke giveaways from future promotions in London's Croydon district and, ideally, from your holiday promotion somewhere else in the UK. & # 39;
Coca-Cola, however, continued with its annual tradition in which thousands of people were present.
In response to the open letter from Sugar Smart UK, Coca Cola said that it would continue to issue Coca-Cola original flavor for free.
Coca-Cola CEO, Mr Woods, said: "This annual event is something our consumers love and enjoy, and I think we are doing it in a responsible manner.
I believe that the actions we have taken to remove sugar from our beverages and focus our marketing on the non-sugar variants of Coca Cola show that we are committed to acting responsibly and playing our part in addressing of some of the challenges that you raise.
"A few weeks a year, thousands of consumers love our Christmas tour and love it, and as long as consumers want it, we will continue to run it. & # 39;