- Jordan Howlett, 27, gained fame on TikTok with his insights into the fast food industry
- He recently demonstrated a more efficient method of squeezing ketchup.
- The technique specifically applied to the upside-down bottle design
It seems like we all have some ketchup to do.
Apparently there is a right way to properly squeeze ketchup out of plastic bottles, but most people don’t know which method is the most effective.
Jordan Howlett, a 27-year-old TikTok star from San Diego, California, known for sharing knowledge about the fast food industry, demonstrated to his audience of 12 million followers how to properly squeeze sauce.
Using this technique makes gravity do most of the work to get the condiment out of its upside-down container, and onlookers were stunned.
Jordan Howlett, 27, rose to fame on TikTok by sharing expert knowledge about fast food and various food products.
Responding to a TikTok of a man squeezing ketchup with remarkable efficiency, Jordan discussed the history of ketchup bottles and the superior squeezing technique.
The creator, whose video was inspired by another TikTok of a man demonstrating the superior method, claimed that he wrote a college paper on the “development of ketchup bottles,” which, if true, makes him an especially clever source for this hyper-niche fact.
Heinz launched its distinctive octagonal glass ketchup bottle in 1890, he described.
Almost a century later, in 1983, the iconic ketchup brand launched a squeezable plastic container for its product, although the shape still resembled the classic glass jar.
“But it was still hard to get the ketchup out of the bottle,” Jordan explained.
Finally, in 2001, Heinz first introduced the inverted model of condiment containers.
In this design, the lid served as the base, keeping the ketchup close to the opening.
However, a little known secret was that by squeezing the sides of this bottle, instead of squeezing the front and back, the ketchup comes out virtually effortlessly.
In his video, Jordan went on to demonstrate the effectiveness of the technique.
Heinz’s upside-down ketchup bottle design debuted in 2001, so the product would already be at the opening.
Jordan explained how squeezing the bottle from the sides, rather than the front and back, would allow ketchup to be squeezed out with virtually no effort.
Jordan’s many fans took to the comments and shared a wide variety of reactions to the hack.
‘Now, if you were to squeeze a gravity bottle from the front like this, you would have to physically squeeze it to get it to come out.
“But if you squeezed the sides of a bottle and then released it, all the pressure would push out the ketchup on its own,” he said.
One caveat Jordan added was that the approach is based on air pressure.
So the emptier the bottle is, the less efficient it will be.
Thousands of Jordan fans took to the comments section and expressed a variety of reactions.
‘It baffles me how companies spend millions of dollars developing this kind of thing and then DON’T TELL ANYONE!’ expressed one exasperated TikToker.
‘Now am I using ketchup wrong?! Man, I’m done with the Internet,” he grumbled for a second.
“Brother specialized in food tricks,” joked one-third of Jordan’s assortment of food trivia.
Yet another declared ecstatically: ‘I TRIED IT, IT WORKS!!!!!’
