Hate Star Wars: The Rise of Skywalker? It may have more to do with your unrealistic expectations
Hate Star Wars: The Rise of Skywalker? According to scientists, it may have more to do with your unrealistic expectations than the film
- Researchers at Ohio State University interviewed fans about Star Wars
- They interviewed 441 people before and after the release of The Last Jedi
- The people with the most negative impression had the highest expectations
A group of researchers at Ohio State University recently investigated why recent Star Wars films have generated such division among the public.
The team interviewed a group of 441 cinema visitors, both during the Star Wars: The Last Jedi release window in 2017.
They discovered that those who reported the most negative feelings about the film after seeing the film were also those who reported the highest expectations.
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A group of scientists recently published a survey of fans’ responses to the new Star Wars films by interviewing 441 people before and after the release of Star Wars: The Last Jedi in 2017
The team used the Mechanical Turk from Amazon to recruit the topics and asked them to participate in a short interview about their feelings for the film before it was released.
The test subjects were asked to use a 7-point scale to estimate how happy, sad and nostalgic they expected the film to be.
Three weeks later, the researchers conducted follow-up interviews to see who was going to watch the film at the time in the survey.
Interestingly enough, nostalgia seemed to be a more accurate predictor of who of the subjects would see the film, more reliable than those who expected the film to make them happy.
Among those who had actually seen the film after three weeks, a majority of about 55 percent failed to accurately predict their own responses to the film.
Those who had the most negative overall impression were those who had the highest expectations of how happy it would feel to them.
People who had the lowest overall expectations for the film often reported intensely positive feelings from their viewing experience.
Yet this group did not automatically equate their own enjoyment with having their expectations undermined with a positive assessment of the film.
Fans who had the best time in the movies were the ones who had the highest expectations and thought their expectations were being met
“It didn’t really help people respond to those low expectations,” said researcher James Alex Bonus in an interview with Ohio State News.
“The negative bias pulled them down, and even if they were pleasantly surprised by the film, they still didn’t like it as much as other people.”
The group that gave the film the highest rating was not only the one who had the best time to watch it, but those who felt it best matched their expectations best.
“It will be a lot less about what is in the film and much more about what you expected,” said Bonus.