Harry Kane and Mary Earps to join other England stars in new EE campaign ‘Support. It’s In Your Hands’ to help teach British Sign Language in the UK

The likes of Harry Kane and Mary Earps will unite to help the nation learn British Sign Language (BSL) as part of a new campaign launched by EE.

The initiative, titled “Support. It’s In Your Hands will feature international footballers teaching BSL in simple, easy-to-understand content, with Bukayo Saka, Declan Rice and Ella Toone also participating.

It was created with the support of the Royal Deaf Association and Home Countries Football Associations and will be announced during England’s friendly against Brazil at Wembley on Saturday.

The aim is to help the nation increase its BSL skills and help everyone feel part of the football conversation.

Lisa Evans and Dion Charles will also give tutorials on the BSL, with a hero film being created showing how the BSL is incorporated into football.

Harry Kane (left) is one of the stars who will take part in the new campaign launched by EE

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EE will also engage content creators to help teach the basics of BSL and facilitate training of colleagues in deaf awareness courses.

It is estimated that around 1.2 million adults in the UK have hearing loss severe enough to prevent most conversations, although there are only around 150,000 BSL users in the country, including 87,000 deaf people.

It is estimated that around 14.2 million people will suffer from hearing loss in the UK by 2035. BSL was officially recognized as a language in the UK in 2002 and will be offered as a GCSE subject from 2025.

The campaign launched with a film showing all the ways BSL is incorporated into football, created using a combination of archive footage, fan-generated content and original content.

For more information on how to learn BSL and sign your support, visit eelearnsmart.co.uk.