Harry and Meghan will ‘target’ brands in support of Facebook boycott
A key figure behind the Stop Hate for Profit initiative has said that Harry and Meghan have asked what brands they can “target” in support of the movement.
Stop Hate for Profit calls on large companies to take their ad campaigns off Facebook until the social media giant takes action to stop the spread of so-called hateful language.
The Duke and Duchess of Sussex asked Jim Steyer, one of the organizers of the advertising boycott, “which brands they could target,” although it is unclear how the pair will do this.
The initiative has already received support from major brands, including Coca Cola and Unilever.
A key figure behind the Stop Hate for Profit initiative has said that Harry and Meghan have asked what brands they can “target” in support of the movement
Jim Steyer (photo), general manager of the Common Sense Media charity and civil liberties lecturer at Stanford University, said Harry and Meghan had personally contacted the organizers and asked how they could get involved
Mr. Steyer, general manager of the Common Sense Media charity and a civil liberties lecturer at Stanford University, said Harry and Meghan had personally contacted the organizers and asked how they could be involved.
“They are outspoken supporters of Stop Hate for Profit and we appreciate that,” Mr. Steyer told The Times newspaper.
He continued, “We’re glad they spoke up. This is a multiracial couple who have dealt with hate speech and racist statements, so the fact that they want to be part of the Stop Hate for Profit movement is great, and now they are thinking of their own children. ‘
Stop Hate for Profit is calling on companies to withdraw ads from Facebook and sister site Instagram this month to compel the company to do more to tackle hate speech on its social media platforms. Leading civil rights organizations, including the National Association for the Advancement of Colored People, support the project, which has already received support from Coca Cola and Unilever, among others.
Facebook shares have fallen as much as $ 56 billion after major companies, including Unilever and Coca-Cola, pulled their ads from the social media giant, despite CEO Mark Zuckerberg promising action on hate speech and a warning label on a Republican National Commission (RNC) video placed.
Shares in the platform collapsed 8.3 percent at $ 216.08 against Friday’s closing clock – the lowest in three months – after more than 100 advertisers boycotted the company for its hateful language and misinformation on the platform did not stop. Seen: CEO Mark Zuckerberg
This swept $ 56 billion away from Facebook’s market value and delivered a hefty $ 7.2 billion hit to Zuckerberg’s personal fortune, dropping him from third to fourth on the Bloomberg Billionaires Index, giving him a left new net assets of $ 82.3 billion.
Coca-Cola and Unilever became the latest major companies to pull the plug on Friday and joined several companies, including Dove, Honda and Ben & Jerry’s, in a show of support for the #StopHateForProfit campaign.
Coca-Cola announced a break from all paid social media ads worldwide for at least 30 days, saying “there is no place for racism in the world and there is no place for racism on social media” while Unilever, one of the the world’s largest advertisers, said it would stop spending money on Facebook for the rest of the year.
Zuckerberg nodded under pressure on Friday, announcing new content policies for the platform, including stricter restrictions on ads and labels for “malicious” messages from public figures.
Since Meghan Markle stepped down as a senior member of the royal family and moved to North America, she has been an outspoken supporter of the Black Lives Matter movement, and some have suggested the Duchess might expect a political career.
In a clip released in the aftermath of George Floyd’s death to her alma mater, Immaculate Heart High School, the 38-year-old former actress said, ‘George Floyd’s life mattered and Breonna Taylor’s life mattered and the life of Philando Castile mattered and the life of Tamir Rice. mattered ‘.
Since Meghan Markle stepped down as a senior member of the royal family and moved to North America, she has been a vocal supporter of the Black Lives Matter movement and some have suggested that a political career might be waiting for the Duchess
Speaking about Mr. Floyd, she said, “I wasn’t sure what I could say to you. I wanted to say the right thing and I was really nervous that it would be taken apart. And I realized that the only wrong thing to say is to say nothing.
Royal author Lady Colin Campbell recently claimed that Meghan’s move to the US was part of a plan to get into the political arena.
It’s because the Duke and Duchess plan to launch their own charity foundation, Archewell, which will reportedly tackle hate speech online.
It’s believed the couple planned to launch their nonprofit from Los Angeles in the spring – after formally registering the name in the U.S.
However, the public launch has been delayed because reports say Harry and Meghan are focusing their efforts on the coronavirus crisis and the Black Lives Matter movement.