A hairdresser responsible for freshening up locks of celebrities and top models has been criticized for releasing a 10-part series on updating your roots, cutting your hair and finding the perfect color at home because it ‘trade secrets reveals.
Jaye Edwards is the brain behind Edwards and Co premium hair salon, with locations in eight locations in Queensland, Victoria and New South Wales.
Always a believer in sharing his skills with a wider audience, Mr. Edwards – who has colored Lara Worthington’s tresses – has consistently delivered educational workshops for other hairdressers in the industry – before drawing his attention to the clients themselves during the corona virus pandemic.
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Jaye Edwards is the mastermind behind premium hair salon Edwards and Co, with locations in eight locations in Queensland, Victoria and New South Wales
“I’ve received a lot of comments, but I think people are acting out of fear right now,” he told the Today Show on Thursday morning about his decision to release a series of ten episodes
“I’ve received a lot of responses, but I think people are acting out of fear right now,” he told Today Show on Thursday morning.
“There has been almost no response from customers, they are supportive. It’s more of a reaction from the industry and I can understand why they say what they say.
“They’re not happy when I show people how to trim or color the whole carrot.”
Comments like “stop giving away our trade secrets, you will make us unemployed” and “did you really have to do this?” shared on Instagram – before being removed by the posters themselves.
In addition to the 10-episode series on IGTV, which teaches viewers how to cut hair at home, master a stylish five-minute up-do and create the perfect ponytail, Mr. Edwards also launched a series of ‘home coloring pages’
Mr Edwards and his team also offer $ 25 FaceTime consultations for new customers to help them find their perfect color match
In addition to the 10-episode series on IGTV, called The Lockdown with Edwards and Co, which will teach viewers how to cut hair at home, master a stylish five-minute up-do and create the perfect ponytail, Mr. Edwards also launched a series of ‘home color kits’.
They come with a choice of paint, brush and mixing bowl, towel, gloves, foils to prevent color transfer and detailed application instructions.
Basic kits start from $ 119.95 with free shipping and include enough paint and equipment to color her three times, making them a purchase for anyone who takes social distance or lives in isolation.
Mr Edwards and his team also offer $ 25 FaceTime consultations for new customers to help them find their perfect color match.
Despite choosing to close his eight salons when the 30-minute rule was announced on Tuesday evening (photo), Mr. Edwards confirmed to FEMAIL that he will not restart them now that it has been rolled back
The elite hairdresser said he was not “concerned” about the negativity because nothing will ever replace a hairdresser’s one-on-one care and professional abilities.
It’s just a welcome solution if the Australian government decides to shut down the industry after banning all ‘personal services’ such as tanning beds, nail salons and laser hair removal on Thursday morning.
Hairdressers and hairdressers were stunned by Prime Minister Scott Morrison’s decision to invoke a 30-minute session fee with customers, to reverse the restrictions 24 hours later – although they still need a radius of four square meters around each customer to hold.
Despite choosing to close his eight salons when the 30-minute rule was announced on Tuesday evening, Mr. Edwards confirmed to FEMAIL that he will not restart them now that it has turned around.
His decision to keep them closed ensures that the safety and care of his customers and staff remains a top priority.
His decision to keep them closed is one that keeps the safety and care of his customers (photo) and staff a top priority
Some of Mr. Edwards’ tips are already used by women who have bought his home kits.
He says the trick for a perfect paint job lies in covering the hairline with a “barrier cream” or oil-based lubricant, which prevents color from getting on your forehead and blemishing your skin.
“Since you’re doing this for yourself at home, you don’t have to color the entire regrowth – just do what you can see,” he said.
“If you cover gray hair, be careful not to overlap the color. If you do a root shade, you should paint past where your regrowth is. ‘
Mr. Edwards (left) closes his doors on Wednesday evening because he ‘would rather close the quality of his work than drop it’
JAYE EDWARDS ‘TIPS FOR CARING FOR HER BETWEEN COVID-19
While Australia is bracing for an avalanche of company closings and weeks – if not months – of social distance, Mr. Edwards says this is the perfect opportunity to let your hair rest and breathe.
He shared these tips with Daily Mail Australia.
1. Avoid heat styling: Take the opportunity to air dry your hair and leave hair straighteners, curlers and crimpers aside until all this is over.
2. Invest in a good leave-in conditioner: Mister Edwards ‘favorite is Virtue Labs’ $ 42 ‘Refresh and Purifying Leave-In Conditioner’.
3. Start gluing your hair: Bond construction products are designed to prevent damage and protect your hair from chemicals in permanent dyes. High-quality bonding products repair the hair and reconnect damaged strands, making the hair softer and stronger. Mr. Edwards’ go-to bond builder is Redken’s pH Bonder which costs $ 33 for 150 ml.
4. Treat yourself to a mask: Hair masks are known for adding shine, softness and moisture to dull matte locks. They also reduce frizz and moisturize the scalp, making it healthier and less likely to flake. Mr. Edwards recommends Virtue Labs’ $ 30 Restorative Treatment Mask, which should be left on for five minutes for best results.
Source: Jaye Edwards
To keep the hair in between coloring, Mr. Edwards recommends investing in a toner from the acclaimed French label Christophe Robin and allowing the product to soak for 30 minutes.
“Christophe Robin toners are great – they remove the copper in blondes, the reddish undertones in brunettes, and also make copper more vibrant in redheads,” he said.
THE BEST SUPERMARKET HAIR COLORS IN AUSTRALIA
For all hair colors: Clairol Natural Instincts – $ 28 AUD
For blondes: Brilliant silver-white hair toner
For brunettes: Revlon ColorSilk – $ 19 AUD
For black hair: Clairol Nice ‘n Easy – $ 43 AUD
For red hair: Revlon ColorSilk – $ 19 AUD
For highlights: L’Oreal Superior Preference® Glam Lights – $ 22.50 AUD
Source: Good housekeeping
And when it comes to perfecting a blowout at home, Mr. Edwards says it’s best simple, using just a standard hairdryer and a large round brush to increase volume and improve texture.
To address the changing life in Australia as the coronavirus pandemic unfolds, Mr. Edwards said companies should follow developments and always be one step ahead.
“We are a premium salon, but we need to adjust now,” he said. “People will have to do things at home to feel good, and we are here to help them.
“If you don’t feel good about what you look like on the outside, you don’t feel good on the inside – and we all need that now more than ever.”