Barber, 28, launches a styling product company that sells 10,000 units in the first WEEK – and it can be used on any hair type
- Christopher Rea, 28, is a former professional hairdresser who has become an entrepreneur
- The Adelaide-based business magnate launched a hair care line called Sculptr
- It released a hair clay, texture spray and ‘fabric’ to create volume and shape
- In the first week of sales, Mr. Rea sold 10,000 units of product to customers
A former professional hairdresser has created three revolutionary hair products that claim to build texture and volume in seconds, selling 10,000 units in his first week online.
Based in Adelaide, South Australia, 28-year-old Christopher Rea left school in year 10 to pursue a career in the hair salon, initially in his parents’ salon as an apprentice.
When he was sixteen he knew he would create his own range of products, but it took seven years from the time he moved into his own barber shop to realize his dream.
Sculptr was born out of the desire to create a line that everyone can use, regardless of the type of hair, style or concerns.
Sculptr was born out of a desire to create a line that everyone can use, regardless of the type of hair, style or concerns they had
Christopher Rea (photo), 28, based in Adelaide, South Australia, left school in year 10 to pursue a career in the barbershop, initially in his parents’ salon as an apprentice
“Initially, I did my research and contacted multiple companies in the industry,” Mr. Rea told FEMAIL.
“My primary focus was on trying out what we could create and then testing the scents, hold and texture of the product; and all to create my total range of idealistic styling products. ‘
It took over two years to create its signature Sculptr Clay ($ 35) and the Sculptr Styling Dust ($ 25), promising to add volume to most hair types on the market.
Mr Rea also created a texture spray ($ 30) for those who want to keep their summer locks under control all year round.
It took over two years to create its signature Sculptr Clay ($ 35) and the Sculptr Styling Dust ($ 25), promising to add volume to most hair types on the market
How do you prevent greasy hair?
Oily hair never looks good. The best recommendation I can give is to start your morning routine with our Sculptr Dust, which spreads through the hair but focuses more on the roots rather than the ends.
You want to work this through the roots and then head over to our Sculptr Clay, applying most of this product to the ends and avoiding the roots this time.
The major advantage of using the Sculptr Dust is that it acts as an absorber and helps remove all that oil or excess moisture from the roots, then applying the Sculptr Clay to complete the style and that matte finish to give to the look.
“One of Sculptr’s unique features is that all styling products can be used in combination, creating different styling looks for every mood,” he said.
“We’re almost on the verge of plastic free with all of our packaging, with the following range we released to be all-glass.”
Mr. Rea says his products will always be cruelty free and vegan.
“Our overall goal is to simplify styling, making it easier for the individual to achieve that salon style at home,” he said.
“Our overall goal is to simplify styling, making it easier for the individual to achieve that salon style at home,” he said
So far, the entire product range has sold “exceptionally well,” with 10,000 copies sold in the seven days since the website launched.
“The definitive favorite is the Sculptr Clay, which makes sense to me as a hairdresser, because the majority of men are looking for that natural-looking finish, but also a product that allows for that pliable yet firm grip,” he said.
“My favorite thing about our clay is that it is a super malleable product; it supports the style you are trying to achieve. ‘
In the future, Mr Rea wants to create a hair preservation shampoo and conditioner.