Hairdresser criticizes Woolworths for the dangerous product & # 39; for hair, intended for & # 39; professional use & # 39;

Marie Nieuwoudt, North Lakes Queensland hairdresser, is outraged by Solfine's professional hair dye products sold on supermarket shelves

A hairdresser has criticized Woolworths for selling a dangerous product to dye hair that is intended for professional use only.

Marie Nieuwoudt, a North Lakes hairdresser in Queensland, is outraged that Sol-fine's professional hair dye products are being sold on the shelves of supermarkets.

Nieuwoudt states that clients with psoriasis or users of certain types of medications will react to the product and that generic manufacturing guidelines do not meet the needs of each consumer.

Marie Nieuwoudt, North Lakes Queensland hairdresser, is outraged by Solfine's professional hair dye products sold on supermarket shelves

Marie Nieuwoudt, North Lakes Queensland hairdresser, is outraged by Solfine's professional hair dye products sold on supermarket shelves

Sol-fine color tubes have "professional use only" & # 39; written on the side of the box and come with a guide to use inside the package

Sol-fine color tubes have "professional use only" & # 39; written on the side of the box and come with a guide to use inside the package

Sol-fine color tubes have "professional use only" & # 39; written on the side of the box and come with a guide to use inside the package

Sol-fine color tubes have "professional use only" & # 39; written on the side of the box and come with a guide to use them inside the package.

The range should be mixed at a certain rate with a complementary product called Cream Developer Oxy that is also sold on Priceline and Woolworths.

This product differs from the typical color boxed products that are measured for the consumer, have a color tone and do not require any mixing.

When visiting a professional hairdresser, questions are asked about important variables such as previous colors, hair loss, allergies, medication intake and medical history, since a number of ingredients in the professional hair dye can cause damage or reaction.

INSTRUCTIONS FOR THE USE OF SOL-FINE

1. To be used in combination with Oxy Color Cream.

2. 65 ml of the selected Cream Color color should be mixed with 65 ml of Oxy Color Cream.

3. If a higher lifting action is desired, add half shade tube Number 30 (Light Neutral Blonde) to the middle of the chosen shade tube.

4. Application for the first time in natural hair: apply the mixture to 1, 5 cm of the scalp, then along and along the tips.

5. Prepare the fresh mixture and apply it to the roots, lengths and tips.

6. Retouch: apply part of the mixture to the regrowth area and leave it on.

7. Apply the remaining mixture to the lengths and tips.

8. Processing times 35-40 minutes (lengths and tips, 5 to 10 minutes) with Oxy at 20 vol. / 40 to 45 minutes with Oxy 30 vol.

(lengths and tips, from 5 to 10 minutes).

9. Once the processing time is over, wash the hair with Solfine Care Color Shampoo and rinse.

When Ms. Nieuwoudt contacted Woolworths as a consumer who asked questions about the product, she could not get an answer about how to use the product or what it contained.

With more than 33 years of experience, Ms. Nieuwoudt insists that professional hairdressers are trained to understand the different ingredients and their makeup and purposes.

She told Daily Mail Australia: "There is too much room for consumer error when using these products, which means that a consumer is different for professionals and Woolworths is not doing their due diligence."

"At the end of the day, the Australian hairdressing industry aims to make people look and feel good, and the number of people with broken hearts entering professional salons after bad home experiences with hair dyes is alarming "

David Kairuz, David K ​​Hair Direction, owner and educator of a beauty salon in Sydney, intervened in the conversation and told Daily Mail Australia: "Consumers can risk damaging their hair or scalp, so Professional hair products should be left to professionals. "

Ms. Nieuwoudt asks the question: "My question to Woolworths is, how are you protecting your customers?

A Woolworths spokesperson told Daily Mail Australia: "The Solfine cream-colored products sold at Woolworths comply with all the relevant regulations that apply to hair dyes sold directly to consumers in Australia."

A Woolworths spokesperson told Daily Mail Australia: "The Solfine cream-colored products sold at Woolworths comply with all the relevant regulations that apply to hair dyes sold directly to consumers in Australia."

A Woolworths spokesperson told Daily Mail Australia: "The Solfine cream-colored products sold at Woolworths comply with all the relevant regulations that apply to hair dyes sold directly to consumers in Australia."

A Woolworths spokesperson told Daily Mail Australia: "At Woolworths, we treat customers' concerns about product safety very seriously."

"The Sol-fine color cream products sold at Woolworths comply with all relevant regulations that apply to hair dyes sold directly to consumers in Australia.

"We advise customers to follow all safety instructions that are detailed in the product's package leaflet and package label."

The product is made in Italy and distributed by Australia and New Zealand by Saber Corporation

The product is made in Italy and distributed by Australia and New Zealand by Saber Corporation

The product is made in Italy and distributed by Australia and New Zealand by Saber Corporation

Relevant regulations that apply to hair dyes sold directly to consumers in Australia include Standard Poison, administered by TGA, The Trade Practices (Consumer Product Information Standards) (Cosmetics) Regulations 1991, administered by ACCC and The Industrial Chemicals (Notification and Assessment) Act 1989 (ICNA Act), administered by NICNAS.

The product is manufactured in Italy and distributed in Australia and New Zealand by Saber Corporation.

Its price is $ 13.99 per tube and the complementary product to mix, Oxy, is $ 3.99 per 65 ml.

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