Hailey Bieber shares new photos of a backless dress as she prepares for the Canadian launch of her skincare line from Rhode…after thanking Selena Gomez for “speaking out” on her behalf
Hailey Bieber is getting her week off to a fashionable start, sharing new snaps on Instagram as she prepares for the Canadian launch of her Rhode skincare line.
Justin Bieber’s wife of 26 years shared four new photos on Instagram on Monday to her nearly 50 million Instagram followers.
“Getting ready for Rhode Canada to launch tomorrow!!!!!!” she said in the caption, adding a party face emoji.
The model was dressed in a full-length, backless black dress, while enjoying an iced coffee.
She also accessorized large gold hoop earrings for the new snap, which has already received over 270,000 likes just hours after it was posted.
Fashionable Hailey: Hailey Bieber got her week off to a fashionable start, sharing new snaps on Instagram as she prepares for the Canadian launch of her Rhode skincare line
Bieber launched her Rhode skincare line (named after her middle name) in June 2022, which already had a waiting list of more than 100,000 people when it launched.
Business has been thriving since then, CEO Melanie Bender, who joined the company in October 2022, told Vogue Business Last week about astronomical sales for the brand.
We’ve crossed the eight-figure (sales) threshold in just 11 days of sale. Bender said, “It was beyond anything I’d ever seen in my life.”
She added that Bieber is also very involved in all aspects of the business, saying, “As founder and creative director, she plays a key role in product development and the overall creative direction of the brand.”
“We talk to her more than once a day to build our formulas and priorities around what she sees as a need in the market,” she added.
Even a year later, Bieber is already planning a global expansion that will spread throughout the year.
The Canadian line launches on Tuesday, while it also plans to expand into the UK later this summer.
Bieber also made headlines recently when she mended fences with her ex, Selena Gomez.
Backless: The model wore a full-length, backless black dress for the shot, while enjoying an iced coffee
LAUNCH: Bieber launched Rhode’s skincare line (named after her middle name) in June 2022, which already had a waiting list of more than 100,000 people when it launched.
While Gomez and Bieber posed for photos together at an October 2022 event, there were rumors in February 2023 that Hailey was mocking Selena in a TikTok video, which she claims she denied.
Last week, Gomez shared that Bieber reached out to her and wanted to end all the hate.
“Hailey Bieber reached out to me and told me she had received death threats and such hateful negativity,” she wrote.
This is not what I do. No one should be hated or bullied. I have always advocated for kindness and I really want all of this to stop.
Bieber thanked Gomez for speaking on her behalf in an Instagram Story post to her fans.
“I want to thank Selena for speaking out, as she and I have been discussing for the past few weeks how to get over this ongoing narrative between her and me,” Bieber began.
The past few weeks have been very difficult for everyone involved and millions of people see a lot of hate around this and it’s very damaging. While social media is a great way to connect and build community, moments like this only serve to deeply divide rather than bring people together.”
Things can be taken out of context or interpreted differently than intended. We all need to be more thoughtful about what we post and what we say, myself included. In the end, I believe love will always be greater than hate and negativity, and there is always an opportunity to meet each other with more sympathy or sympathy.