Hailey Bieber has been starting to get a little fresh lately.
The Vogue model — who has been sharing bikini pics all month — shared some very cheeky body-flashing photos on social media on Monday.
The 26-year-old star from Arizona is seen holding pieces of passion fruit across her chest to protect her modesty as she smiles in new photos taken on the beach.
Pop star Justin Bieber’s wife sported a glowing tan as she held half pieces of fruit in a very suggestive move.
Also on her chest was a yellow gold “bra” chain that went around her breasts, around her neck, and behind her back. And this ‘bra’ wasn’t cheap because it was encrusted with diamonds.
Fresh gal: Hailey Bieber has been getting a little fresh lately. The Vogue supermodel shared some very sneaky body-flashing photos on social media on Monday
PageSix She revealed the chain to be Jacquie Aichie’s 50 diamond bra which cost over $10,000.
Models Emily Ratajkowski and Olivia Culpo are also fans of Aichie’s designs.
However, the photo session was not new.
She was first seen last week when Kendall Jenner’s girlfriend debuted her new collection for her skincare brand, Road.
Rod is the cover girl’s middle name.
Last week, Bieber shared the photos on Instagram where she added the caption, “PASSIONFRUIT JELLY.” NEW Passion Fruit Jelly Peptide Lip Treatment Coming 4/6 Sign up for the waiting list now rhodeskin.com @rhode.
In those old photos, the runway gadget was on top of a multicolored bikini.
Hailey launched her skincare line Rhode – named after her middle name – in June 2022.
Hilarious Chica: The 26-year-old star from Arizona is seen holding pieces of passion fruit across her chest to protect her modesty as she smiles in the new photos taken on the beach
Hilarious: Pop star Justin Bieber’s wife sported a glowing tan as she clutched only half of the pieces of fruit in a highly suggestive motion
Silly Hails: Also on her chest was a chain of yellow gold “bra” that went around her breasts, around her neck, and behind her back
All four now: And that bra didn’t come cheap because it was encrusted with diamonds
Business has been booming since then.
CEO Melanie Bender, who joined the company in October 2022, recently spoke to Vogue Business about the brand’s astronomical sales.
We’ve crossed the eight-figure (sales) threshold in just 11 days of sale. Bender said, “It was beyond anything I’d ever seen in my life.”
She added that Bieber is also involved in all aspects of the business.
Binder stated, “As Founder and Creative Director, she plays a key role in product development and the overall creative direction of the brand.
“We talk to her more than once a day to build our formulas and priorities around what she sees as a need in the market,” she added.
WITH TOP: Last week, Bieber shared photos on Instagram where she added the caption, “PASSIONFRUIT JELLY.” NEW Passion Fruit Jelly Peptide Lip Treatment Coming 4/6 Sign up for the waiting list now rhodeskin.com @rhode. In those old photos she was wearing a bikini top
Less than a year later, Bieber is now planning a global expansion, with the line launching in Canada followed by the UK branch.
Justin accompanied his wife to a gala dinner in Toronto last week to help her celebrate Rod’s debut in Canada.
Last fall, Hailey was included in Forbes magazine’s 30 Under 30 List, securing a place for her thriving business.
The star took to social media to share the news, writing, “Thank you so much @forbes @forbesunder30 so excited about this cover, so excited about everything that comes with @rhode and thank you team @rhode for being the worst team a** I could ask for.”
It was the journey that made me push myself daily. Cover photo by @timtadder Story by the amazing @mcgrathmag @hairinelleah @darcymakeup @danixmichelle #ForbesUnder30.
In the accompanying interview, Healy revealed that she and her business partners went through several rounds of product reformulation during the development process until they met her standards, making sure that the price of any product did not exceed $30.
New look: Also on Monday, she posted this photo of herself in a leopard print bikini
