Hailey Bieber celebrated the launch of her beauty brand Rhode in Canada on Thursday.
Justin Bieber’s 26-year-old wife, who recently thanked Selena Gomez for “speaking out” after their alleged feud, held a dinner party to announce that her skincare line is officially available in Canada.
The entrepreneur exuded the flesh in a skimpy baby blue ensemble consisting of a short asymmetrical skirt, a petite bandeau top and a long matching pea coat.
Hailey’s outfit accentuated her long, lean legs and toned abs as she threw some sultry looks at the camera.
Her beautiful dark brown hair was styled straight with a side part and fell below her chin.
In Canada huh? Hailey Bieber celebrated the launch of her beauty brand Rhode in Canada on Thursday with a few sultry snaps on her Instagram account
Looking good: The beauty rocked a short blue asymmetrical skirt, a little bandeau top and a long matching pea coat
Bieber opted for a glamorous makeup palette with smoky eyes, blush and glossy lips, and accessorized with gold hoop earrings.
She captioned the post: ‘@rhode Canada starting dinner, such a great night with great people. I love you Toronto.’
Khloe Kardashian commented, “Wow!!! Just wow!’ before adding: ‘Die!!!!!’
Bieber launched her skincare line Rhode (named after her middle name) in June 2022, when it already had a waiting list of more than 100,000 people.
The company has been booming ever since, with CEO Melanie Bender joining the company in October 2022. Vogue affairs last week about the brand’s astronomical sales.
“We passed the eight-digit mark [sales] threshold in just 11 days after sale. It beats anything I’ve ever seen,” said Bender.
She added that Bieber is also deeply involved in all aspects of the company, stating, “As founder and creative director, she plays an important role in the brand’s product development and overall creative direction.”
“We speak to her more than once a day to build our formulas and priorities around what she identifies as a market need,” she added.
Show it off: Bieber opted for a glamorous makeup palette with smokey eyes, blush and glossy lips, and accessorized with gold hoop earrings
Expanding North: The Rhode Entrepreneur captioned the post: ‘@rhode Canada launch dinner, such a great night with great people. I love you Toronto’
Preparation video: Hailey also shared a short video of her correcting her hair and outfit
Dinner party: Justin Bieber’s 26-year-old wife held a dinner party to announce that her skincare line is officially available in Canada
Her chair: The Rhode launch dinner was sponsored by her good friend, Kendall Jenner’s 818 Tequila brand
Less than a year later, Bieber is already planning a global expansion that will spread to other countries for the rest of this year.
The line’s launch in Canada will be followed by an expansion in the UK later this summer.
Bieber’s big business news comes on the heels of her recently mending fences with Gomez last week, after their rumored feud burned social media.
For years, the internet has pitted the former Disney star and the model – who is married to Selena’s ex-boyfriend, Justin – against each other.
But in October 2022, they proved there was no bad blood between them when they posed together for a few photos at an event – and they were even seen hugging it.
However, in February 2023, rumors that they were fighting started to spread again after Hailey shared a TikTok video where some thought she was making fun of Selena.
Gomez took to Instagram and asked her 400 million followers to end the hate writing, “Hailey Bieber reached out to me letting me know she has been receiving death threats and such hateful negativity.
“This is not what I stand for. No one should experience hatred or bullying. I’ve always advocated for kindness and really want this all to end,” she concluded.
Rapidly growing: Less than a year later, Bieber is already planning a global expansion for the rest of this year. The launch of the line in Canada will be followed by the United Kingdom this summer
Classy: It comes after Hailey publicly thanked her husband’s ex-girlfriend, Selena Gomez, 30, for ‘speaking out’ and urging people to stop trolling her (Selena pictured in January)
Kindness is everything: Selena broke her silence on their rumored feud on Friday, stopping any hateful behavior from trolls or fans
The latest: Hailey took to her Instagram stories Friday afternoon, just hours after Selena asked people to stop bullying the Rhode founder
Former flames: For years the internet pitted the former Disney star and the model – who is now married to Justin – against each other (Selena and Justin pictured in 2011)
Bieber thanked Gomez for speaking out on her behalf in an Instagram Story post that told her 49.5 million followers, “We all need to think more carefully about what we post and what we say, myself included.
“Ultimately, I believe that love will always be greater than hate and negativity and that there is always an opportunity to meet with more empathy or compassion.”
Hailey and Selena have now followed each other on Instagram to put any hard feelings behind them.
Selena, the most followed woman on Instagram with 403 million Instagram followers, only follows 251 people — with Hailey being one of them. She follows ex, not Justin.
A timeline of Selena and Hailey’s most recent drama
October 17, 2022: The ladies pose together at an event, seemingly proving that they have no bad blood between them
February 9, 2023: Hailey shared a TikTok video where some thought she was making fun of Selena.
Accompanied by close friends Kendall Jenner and Justine Skye, the ladies lip-synced along with the words, “I’m not saying she deserves it, but God’s timing is always right.”
The clip was shared around the time Selena was receiving a lot of negative attention due to a series of unflattering paparazzi photos taken of her on a trip to Mexico. Both women denied the drama in TikTok comments.
February 22, 2023: Fans became convinced that Kylie Jenner was making fun of Selena.
The actress had shared a post on TikTok in which she admitted that she “accidentally” laminated her eyebrows too much.
Kylie took to Instagram and posted a photo in a very similar pose with the accompanying caption, “This was an accident?”
The reality star seemed to add even more fuel to the fire by immediately sharing a screenshot of a recent FaceTime conversation with Hailey – in which they both zoomed in on their eyebrows.
However, Kylie denied bashing Selena in a comment, saying, “This is reaching out. Never shaded towards Selena and I didn’t see her brow posts. You make something out of nothing. This is lame.’
February 23, 2023: Selena stirred things up again when she started commenting on some TikTok videos about Hailey, as well as some about her ex Justin.
On a TikTok featuring old footage of Hailey sticking out her tongue in apparent disgust when a Taylor Swift song was played, Selena wrote, “I’m sorry, my best friend is and will always be one of the best in the game.”
She also said “I love you” on a video a fan posted, expressing her support for the singer amid all the bullying she had received from “mean girls and fake babies.”
She then announced that she had deleted TikTok, but reactivated it a few hours later.
March 24, 2023: Selena spoke out about her so-called “feud” with Hailey on her Instagram Stories, revealing that the model “reached out to her” after receiving “death threats” and that her fans should stop “hatred and bullying.”
“Hailey Bieber contacted me and let me know she has been receiving death threats and such hateful negativity,” she wrote.
“This is not what I stand for. No one should experience hatred or bullying. I have always advocated kindness and really want this all to end.”