Hailey Bieber shared several flashback photos on Instagram on Monday.
And in one of the images the 26-year-old mermaid was seen wearing a tiny neon green string bikini with a triangle top and a V-shaped bottom.
Justin Bieber’s wife was sitting on her knees on a paddle board in the sea. An oar sat on the back of the board.
She wore a red cap and her hair was tied back as she gave fans her best Sports Illustrated Swimsuit Issue pose.
“A little bit of summer energy so far,” the cover girl wrote in her caption.
Her friends Kylie Jenner, Candice Swanepoel and Elsa Hosk hit the like button. Many of her almost 50 million followers shared fire emojis in the captions.
Looking back: Hailey Bieber shared several throwback photos on Instagram on Monday And in one of the pictures, the 26-year-old mermaid was seen wearing a skimpy neon green string bikini with a triangle top and V-shaped bottom. Justin Bieber’s wife was sitting on her knees on a paddle board in the sea. An oar sat on the back of the board
This comes after their one year anniversary of Rhode’s skin care.
The supermodel initially launched the company last year on June 15.
In particular, the brand offers skincare products such as Peptide Lip Treatment, Peptide Glaze Fluid, and Glaze Milk, which sold out quickly after being available just two weeks earlier.
At the beginning of the 16-minute video, the star could be seen sitting on a set for an interview to comment on Rhode and reflect on the successful year.
Asked by the director if the hit was “surreal,” she emotionally responded with “Yes,” followed by “It’s been a year.” There’s still a big part of me that can’t believe it’s real and that it was just the beginning.
Hailey talked about launching products and the initial ups and downs of running a brand new business. “One of the biggest things I had to realize very quickly was that things were going to happen.”
A flashback clip of Bieber from 2022 showed the beauty addressing her fans and consumers in a clip about how the skincare company aimed to restock products as quickly as possible and thanked people for their “patience.”
Babe in a bikini on the beach: And she was also seen wearing this orange knitted bikini bottom
Her bikini life is real: And in this image the model was wearing a cherry red bikini top
The video then jumped to the present with the model on set wearing a chic one-shoulder ensemble, saying, “Things are going to go wrong.” There are going to be mishaps, and all we can really do is do better.
“I think most of the time, we’re looking for what brings us satisfaction in many ways. I wasn’t sure what space that was for me. I started modeling when I was 17 years old,” she explained, with a variety of past photo shoots flashing on screen.
‘As I got a little bit older, and I thought, “What’s really my thing now?” I love skin care. I love the world of skin care. I love the community,’ she gushed about her passion.
“I started working on Rhode and until Rhode came out into the world, I didn’t know that was what he was going to want to do for sure. And now that she’s here and she’s real, I know this is the space I want to be in forever.’
The video then cuts to an earlier clip of Hailey sitting down in a product development meeting to give an inside look at how the products are carried out.
“I really don’t want to cut corners with this brand and would rather take a year to develop something and make it great than take five months to do it and not see it through.”
Anniversary: This comes after the one-year anniversary of her skincare line called Rhode
In-Demand Products: The brand notably offers skin care products such as Peptide Lip Treatment, Peptide Glaze Liquid, and Glaze Milk which is currently out of stock.
Hailey then gave a special shout out to her ‘amazing team,’ saying, ‘My creativity would never come to life for this brand without the amazing team behind it.’
The businesswoman also talked about how both the team and the office have expanded with Rhode’s success. ‘It’s just that it continually opens my eyes.’
During the video, the beauty revealed that one of her favorite products from the skincare line was the Peptide Lip Treatment and expanded on the limited flavors that were also offered, such as Vanilla Cake and Passion Fruit.
The campaign for the passion fruit flavor was shot on location in Anguilla, which Bieber noted was “super fun” and that “in the end, it’s a great group effort to bring the vision to life.”
The model then spoke about what the brand means to her, saying, “This brand for me is for the people.” That’s why I’m doing this. I want to make a great brand that people like and love.’
Hailey then opened up about some of the issues facing the production of the peptide lip treatment and the feedback she’s received from consumers. “In our peptide lip treatment, we were experiencing a problem with a slightly grainy texture.”
‘It was showing up in some of the lots. Our sweetener, when he traveled and maybe got cold, would settle to the bottom…’
‘I really try to get as close to perfection as possible. When we couldn’t achieve that, I immediately want to figure out how to fix it.’
Limited Flavors: The Peptide Lip Treatment has limited flavors for consumers to choose from and in the past has offered vanilla cake and passion fruit as well.
The video also focused on the latest product released by Rhode called Glazing Milk, which is a moisturizing essence.
The item became available on June 15, the day Rhode launched last year in 2022, and the product has already sold out. However, Hailey revealed to fans of hers on Instagram that Glazing Milk will be restocking on Thursday, June 29.
In the YouTube clip, the star took her 2 million subscribers on a behind-the-scenes trip for the Glazing Milk campaign, which was filmed in the desert, to contrast the dryness and hydration the scent delivers.
He also posed for some snapshots inside a “milk bath” in the middle of the desert inside a transparent tub. “I challenge myself with every session we do to outdo each other” and take it “to the next level.”
In early March of this year, Hailey celebrated the launch of Rhode in Canada and headed to Toronto for a special launch dinner. The video also captured moments when she launched Rhode in the UK last month in May.
‘To me, the success with this brand seems like a generational brand. It’s hard to build a beauty brand and that’s really what I’m trying to do with Rhode,” Bieber explained.
“I’m a sponge when it comes to this world of skincare and beauty and it’s something I’m really passionate about. I want to keep learning about it. I want to know more about it.
“Developing this brand has been the greatest source of learning I’ve ever had,” Hailey revealed, but admitted that he still “struggles” with “self-doubt.”
She said she has thoughts of ‘Maybe no one cares about this that I put all my effort into, but maybe it’s okay because even seeing it come to life is a huge accomplishment and I need to be okay with it.