Hailey Bieber is “closely involved” when it comes to the affairs of her husband, Justin Bieber.
The 26-year-old founder of Rhode, who recently had a romantic date night with the Peaches hitmaker, not only focuses on her own skincare brand, but also plays a pretty big role in the singer’s affairs and attends his meetings.
“Hailey has taken the lead and is deeply involved. She is part of meetings and talks a lot for him,” said a source Page six in an article published on Sunday.
‘She’s the voice. They become this power couple. She’s a big part of everything he does,” the insider added.
The Grammy winner – who has denied splitting from longtime manager Scooter Braun – is currently worth around $300 million, including music sales. The star is also the founder of the Drew House clothing brand.
Very ‘involved’: Hailey Bieber, 26, is ‘heavily involved’ when it comes to the affairs of her husband, Justin Bieber, 29; the pair seen in January in Hollywood
He officially launched the clothing line in 2019 and offers pieces such as sweatshirts, jackets, caps and also socks.
Specifically, the brand’s logo is a yellow smiley face, with the mouth replaced with “Drew,” the star’s middle name.
According to the Recording Industry Association of America (RIAA), Bieber has currently racked up about $119.5 million in digital sales alone, not including album sales or tour earnings over the years.
The Baby singer recently made headlines when he denied that he was separating from long-running manager Scooter Braun after 16 years together.
The artist, who was first scouted and signed by Braun as a 13-year-old, hit back at claims he was looking for new management, the pair hadn’t spoken in months and “there were lawyers involved.”
A spokesperson for the couple told DailyMail.com: “Representatives from all parties confirm this is not true.”
Bieber was a young teen in Stratford, Ontario when Braun spotted him on YouTube doing covers and—impressed with the young singer—tracked Bieber down to his school theater.
Braun asked permission from his mother Patti Mallette to go to Atlanta and record demo tapes. Within a week, Bieber, plucked from obscurity, was singing to Usher.

‘Taken control’: ‘Hailey has taken control and is strongly involved. She’s part of meetings and she talks for him a lot,” a source told Page Six in an article published Sunday.

‘Power couple’: ‘She is the voice. They become this power couple. She’s a big part of everything he does,” the insider added

Denial: The Baby singer recently denied that she had split from long-term manager Scooter Braun after 16 years; the two seen in January 2020 in Westwood
Bieber was soon signed to Raymond Braun Media Group (RBMG), a joint venture between Braun and Usher.
After auditioning with L.A. Reid of The Island Def Jam Music Group, Bieber was signed to Island Records in 2008 and Braun became his manager that year.
In addition to an estimated net worth of $300 million, Justin has sold 150 million records worldwide and won two Grammy Awards – making him one of the most successful artists in history.
Earlier this year, Bieber sold his entire music catalog — featuring songs from his entire recording career — for a whopping $200 million.
While also playing a part in her husband’s business affairs, Hailey is also taking time out to focus on her own brand, Rhode, which launched in June 2022 last year. Since then, the company has expanded to countries such as Canada and also the UK.
The skincare line offers limited products, such as the Glazing Milk ($29) and Peptide Lip Treatment ($16). She opened up Dazed in May about offering a limited number of skincare products to consumers.
The model stated, “that was something that was the goal from the beginning – the whole philosophy behind the brand is ‘one of everything, really good.'”

Big Sale: Earlier this year, Bieber sold his entire music catalog — featuring songs from his entire recording career — for a whopping $200 million; seen in 2009

Successful Brand: While Hailey also plays a role in her husband’s business affairs, she also takes time to focus on her own brand, Rhode, which launched last year in June 2022
Earlier on Sunday, Hailey took to the brand’s main Instagram page and uploaded a photo of herself donning a striking, retro-inspired swimsuit while teasing a new product launch.
She wore a red and white checkered bikini top and vibrant red high-waisted bottoms.
The beauty slipped into a pair of red and white strappy heels as she casually leaned on the back of a red Corvette. In the caption, she wrote, “(strawberry) season. new delicacies are on the way.’
Hailey got busy and dressed to impress with BFF Kendall Jenner as they enjoyed a girls’ night out at Giorgio Baldi’s in Santa Monica on Saturday.
The media personality flaunted her stunning figure in a fitted, strapless black dress with a plunging neckline and a hem that fell to her ankles.
She slipped into a pair of closed-toed, black heels and slung a sleek, black bag over her shoulder to coincide with the monochromatic look.

Going retro! Earlier on Sunday, Hailey took to the brand’s main Instagram page and uploaded a photo of herself donning a striking, retro-inspired swimsuit while teasing a new product launch

‘Date night’: Hailey got busy and dressed to impress with BFF Kendall Jenner as they enjoyed a girls’ night out at Giorgio Baldi’s in Santa Monica on Saturday
Her locks – which she recently dyed a “cinnamon cookie butter” color – were smoothed into an updo, to prevent loose locks from falling on her face.
Hailey opted for a luminous makeup look for the evening, which consisted of a coat of mascara on her lashes and a light brown shadow around her eyes.
The star also added a rosy pink blush and highlighter to her cheekbones and wore a shimmery shade on her lips for a finishing touch.
During the night out, both stars also took to their Instagram accounts and uploaded snaps from their dinner party.