Hailey Bieber was feeling festive on Easter Day when she took to Instagram to share a snippet from her day.
The 26-year-old model. Married to Justin Bieber, she used the photo-sharing platform’s stories to entertain her 49.4 million followers.
Posing for an outdoor selfie, the Rode skincare founder poses under a tree in a cream strapless dress.
Below the flawless photo, she wrote, “Happy Easter,” added a yellow heart emoji and hatched a chick.
The casual runway dress featured a small slit at the midriff and showed off her cleavage and tan lines.
Holiday spirit: Hailey Bieber was feeling festive on Easter Sunday as she took to Instagram to share snippets from her day
Ms. Pepper also recorded herself in a seconds-long clip that showed her basking in the sun with a bunny ear filter.
Her light brown haircut is styled into a center part at the locks in the breeze.
She donned a pair of tiny gold croissant hoop earrings and wore a light face of makeup, complete with lip gloss.
In another photo shared on her account, Hailey poses alongside Roode Brand boss, Lauren Ratner.
The two women smiled wildly and polished their original nails – Hailey French and Lorn red.
Ratner was wearing a pale yellow dress with delicate white lace trim and she was sporting her long, loose brown locks.
The marketing guru reposted the snap to her Instagram stories and added a single white heart emoji.
Team Rudd has been picking up speed lately as it prepares to launch its newest peptide lip treatment, the passion fruit flavor.
Her look: The Rode Foundation posed for an outdoor selfie, showing off a strapless cream dress
Gorgeous: The plain runway dress featured a small slit at her midriff and showed off her cleavage and tan lines
Last week, Bieber shared the sexy photos on Instagram, adding the caption, “PASSIONFRUIT JELLY.” NEW Passion Fruit Jelly Peptide Lip Treatment Coming 4/6 Sign up for the waiting list now rhodeskin.com @rhode.
Hailey launched her skincare line Rhode – named after her middle name – in June 2022.
Business has been booming since then.
CEO Melanie Bender, who joined the company in October 2022, recently spoke to Vogue Business about the brand’s astronomical sales.
We’ve crossed the eight-figure (sales) threshold in just 11 days of sale. Bender said, “It was beyond anything I’d ever seen in my life.”
She added that Bieber is also involved in all aspects of the business.
Binder stated, “As Founder and Creative Director, she plays a key role in product development and the overall creative direction of the brand.
“We talk to her more than once a day to build our formulas and priorities around what she sees as a need in the market,” she added.
Less than a year later, Bieber is now planning a global expansion, with the line launching in Canada followed by the UK branch.
Sunkissed: She wore a pair of tiny gold croissant earrings and put on a light face of makeup, complete with lip gloss.
CUTE: In another photo shared to her account, Hailey poses alongside Roode Brand boss Lauren Ratner
Last fall, Hailey was included in Forbes magazine’s 30 Under 30 List, securing a place for her thriving business.
The star took to social media to share the news and wrote, “Thank you so much @forbes @forbesunder30 for being so excited about this cover, so excited about everything that comes with @rhode and thank you team @rhode for being the worst team a** I could ask for.”
It was the journey that made me push myself daily. Cover photo by @timtadder Story by @mcgrath @maghair @inelleahdarcymakeup @danixmichelle #ForbesUnder30.
In the accompanying interview, Healy revealed that she and her business partners went through several rounds of product reformulation during the development process until they met her standards, making sure that the price of any product did not exceed $30.