Hailey Bieber showed off her toned frame as she donned cropped, cropped bikini bottoms in Rhode’s latest campaign to promote a new product in Instagram photos shared on Friday.
The 26-year-old supermodel, who recently celebrated the launch of her skincare brand in Canada, just promoted a new passion fruit jelly flavor for a peptide lip treatment that will become available to consumers next month on April 6.
The star also enjoyed a truce with Selena Gomez amid their alleged “feud” after the actress broke her silence to slam social media users for “hate” and “bullying”.
In the first snap uploaded in the photo series, Hailey can be seen wearing an eye-catching crop top that has been partially zipped in the front.
The short-sleeved shirt contained hues of orange and red with the word Sicilia printed across the face in black lettering.
LATEST CAMPAIGN: Hailey Bieber showed off her toned frame as she donned a crop top in the latest campaign from Rudd to promote a new product launch in new Instagram photos shared on Friday.
She added a pair of nude bikini bottoms, with a shimmering gold strap that wrapped around her midriff.
Hailey accessorized the look for the shoot by adding an assortment of chunky, gold-tone bracelets on both wrists, along with yellow earrings.
Her short locks were pulled back away from her face as she added a layer of ‘glossy’ treatment to her lips with the clear blue sky stretching out behind her.
In a second close-up, the model stared toward the camera, with specks of sand splattered across her glowing skin.
“Same award-winning formula, great new flavor,” she wrote in the caption for the post posted on the official Rhode Skin page, and added, “The Lip Therapy in Jelly Passion Fruit is an ultra-hydrating lip treatment for naturally plumper lips with a glaze finish. ‘
The media personality then listed some of the ingredients included in the product by writing, “Packed with peptides, cupuaçu, babassu, and shea butters that nourish, replenish, and reduce dryness caused by sun exposure and warmer weather.”
The businesswoman then revealed that the product is slated to become available for purchase on April 6 for $16, which is also the same price as a regular peptide lip treatment.
Hailey reached another milestone this week and celebrated the launch of her skincare brand in Canada.
Radiant: In a second close-up photo, the model stared in the direction of the camera, with specks of sand splattered across her glowing skin
New milestone: Hailey reached another milestone this week and celebrated the launch of her beauty brand in Canada
In a series of photos uploaded to her main Instagram account earlier Thursday, the star dazzled in a light blue bandeau paired with a short mini skirt that gave a hint of her elongated look.
She wore a long woolen coat that seemed to be made of the same material and color to help her stay warm in the cold temperatures.
Her short locks were parted to the side, allowing the ends to gently brush the tips of her shoulders as she flew a tiny Canadian flag.
Hailey added a pair of dainty gold earrings but chose not to add any other flashy jewelry pieces to the trendy ensemble.
Rhode Canada launched a dinner such an amazing evening with amazing people. I love you Toronto, she wrote to her 49.4 million followers. Khloe Kardashian was just one of the many social media users who flooded the comments section, gushing, “Wow!!!” Just awesome!
The star has been counting down the days until Rhode’s launch in Canada by uploading several Instagram posts.
during an interview with Fashion MagazineHailey expressed in an article published Tuesday, “There are a lot of great brands (out there). I wanted Rude to be a brand that could do a really good moisturizer or lip treatment.
We’re also aware of not putting too much into the environment. These are the things that are topics of conversation every time we meet about a new product.
Breaking her silence: This milestone comes shortly after Selena Gomez broke her silence amid an alleged ‘feud’ with Hailey that first began earlier this year in January
Criticizing “bullying”: In her letter, the Only Murders In The Building star expresses that she does not advocate “hate” and “bullying”; Seen in January in Beverly Hills
The milestone comes shortly after Selena Gomez broke her silence amid her alleged “feud” with Hailey that first began earlier this year in January.
Earlier last week on March 24, the The Only Murders In The Building actress hopped onto her Instagram Stories and addressed her followers by writing, “Hailey Bieber reached out to me telling me she’s been receiving death threats and such hateful negativity.”
The former Disney Channel star continued, “It’s not what I stand for. No one should suffer from hate or bullying, he concluded, “I’ve always advocated for kindness and I really want all of this to stop,” followed by a red heart emoji.
The model hopped to her own platform and expressed her gratitude for the star for “speaking out.”
“I want to thank Selena for speaking out, as she and I have been discussing for the past few weeks how to move beyond this ongoing narrative between her and us.”
The past few weeks have been very difficult for everyone involved and millions of people see a lot of hate around this and it’s very damaging. While social media is a great way to connect and build community, moments like this only serve to deeply divide rather than bring people together.
She then explains that “things can always be taken out of context or interpreted differently than they were intended”.
We all need to be more thoughtful about what we post and what we say, myself included. In the end, I believe love will always be greater than hate and negativity, and there is always an opportunity to meet each other with more empathy and compassion.
Sending her gratitude: “I want to thank Selena for speaking out, as she and I have been discussing for the past few weeks how to get over this ongoing narrative between her and us,” Hailey wrote in response to Selena.