Hailey and Justin Bieber celebrated the launch of their brand, Road, in Canada this week.
The lovebirds dressed to impress at a gala dinner in Toronto on Thursday to announce that their skincare line is officially available in Canada.
The skincare entrepreneur — who recently thanked Selena Gomez for speaking out about their alleged feud — took to her Rhode Instagram account on Saturday to share some snaps from the event.
The Peach singer, 29, wore a black leather jacket over a white and brown collared shirt, black and gray pants, and a snapback hat.
The 26-year-old daughter of actor Stephen Baldwin flashes body in a skintight baby blue ensemble consisting of an asymmetrical mini skirt, a mini bandeau top, and a long pea coat.
IN CANADA: Hailey and Justin Bieber dressed to impress at a gala dinner in Toronto on Thursday to announce the availability of their skincare line in Canada.
Looking good: The beauty donned an asymmetrical blue miniskirt, mini tie, and long pea coat
Hailey’s brown hair was styled straight and fell just below her chin.
She chose a glamorous makeup palette with smokey eyes, blush and glossy lips, and accessorized with gold earrings.
Hailey launched her skincare line Rhode (named after her middle name) in June 2022, when she already had a waiting list of more than 100,000 people.
Business has been thriving since then, CEO Melanie Bender, who joined the company in October 2022, told Vogue Business Last week about astronomical sales for the brand.
We’ve crossed the eight-figure (sales) threshold in just 11 days of sale. Bender said, “It was beyond anything I’d ever seen in my life.”
She added that Bieber is also very involved in all aspects of the business, saying, “As founder and creative director, she plays a key role in product development and the overall creative direction of the brand.”
“We talk to her more than once a day to build our formulas and priorities around what she sees as a need in the market,” she added.
Flaunt it: Hailey opted for a glamorous makeup palette with smokey eyes, blush and glossy lips, and accessorized with gold hoop earrings.
Glossy girls: Hailey posed with a few pals who all applied her lip products
BIG news: Hailey shared a photo of her runway table setting, “Celebrating Rod’s Launch in Canada”
Fun times: Entrepreneur Rudd posed with a few of Toronto’s hottest influencers
Dinner Party: The 26-year-old influencer invited several social media luminaries in the region
Overall Appearance: A Rode gift bag was placed at each seat at the party decorated with candles and pretty white flowers
Her seat: Roode’s launch dinner sponsored by her best friend, Kendall Jenner’s 818 Tequila brand
Even a year later, Bieber is already planning a global expansion that will spread to other countries throughout the rest of this year.
The launch of the line in Canada will be followed by expansion in the UK later this summer.
Bieber’s big business news comes on the heels of her recently mending fences with Gomez last week, after rumors of the feud stoked social media.
For years, the internet pitted the former Disney star and model — who is married to Selena’s ex-boyfriend, Justin — against each other.
But in October 2022, they proved there wasn’t bad blood between them when they took a few pictures together at an event — and were even seen cuddling.
However, in February 2023, rumors that they were fighting started circulating again after Hailey shared a video on TikTok that some thought was mocking Selena.
Gomez took to Instagram, asking her 400 million followers to end the hate, writing, “Hailey Bieber reached out to me and told me she was getting death threats and such hateful negativity.
This is not what I do. No one should be hated or bullied. I have always advocated for kindness and I really want all of this to stop.
Growth: Even a year later, Bieber is already planning global expansion that will spread to other countries over the rest of this year
Roadshow mode: The launch of the line in Canada will be followed by expansion in the UK later this summer
Classy: It comes after Hailey publicly thanked her husband’s ex-girlfriend, Selena Gomez, 30, for ‘speaking out’ and urging people to stop trolling her (Selena was pictured in January)
Kindness is everything: Selena broke her silence Friday over rumored feud, stopping any hateful behavior from trolls or fans
The latest: Hailey took to her Instagram Stories on Friday afternoon, just hours after Selena told people to stop bullying the Rhode founder.
Ex-flames: For years, the internet pitted the former Disney star and model — now married to Justin — against each other (Selena and Justin pictured in 2011)
Bieber thanked Gomez for speaking for her in an Instagram Story post that told her 49.5 million followers, “We all need to be more thoughtful about what we post and what we say, including me.”
“In the end, I believe love will always be greater than hate and negativity, and there is always an opportunity to meet each other with more sympathy or sympathy.”
Hailey and Selena have now followed each other on Instagram to put any hard feelings behind them.
Selena, who is the most followed woman on Instagram with 403 million followers on Instagram, only follows 251 people – with Hailey as one of them. She doesn’t follow the ex, Justin.
