That’s rich! Gwyneth Paltrow sells a $135 Goop skincare serum that she says has ‘transformed’ her skin, just days after being criticized for showing ‘horrible sun damage’
- The 50-year-old businesswoman took to her Instagram stories to whip up the serum.
- Called $135 Youth-Boost Peptide Serum a ‘Game Changer’
- But it comes after the self-proclaimed health guru was criticized for the quality of her skin.
- READ MORE: Experts Reveal the Best Ways to Reverse the Signs of Sun Damage
Gwyneth Paltrow has unveiled her new Goop skincare serum that she says has “transformed” her skin, just days after coming under fire for flaunting her “horrible sun damage.”
The 50-year-old entrepreneur took to her Instagram stories to sell the $135 Youth-Boost Peptide Serum to her 8.3 million followers.
He called it a “game changer” and stated that he saw a “remarkable difference” after using it.
But it comes after the self-proclaimed health guru was called out for sun damage to her décolletage and arms after she shared a series of snaps from her family vacation.
Gwyneth Paltrow has unveiled her new Goop skincare serum that she says has “transformed” her skin, just days after coming under fire for bragging about her “horrible sun damage.”
In the clip, which was released today, Paltrow spoke directly into the camera to answer a question that read, “I can’t believe you’re 50! How does your skin look so good? What’s your secret?’
Responding with a bottle of serum in hand, he said, “If I could only recommend one product on Goop, it would definitely be our new Peptide Serum.” This is the one.’
Adding a written caption, Paltrow explained, “It WAS a secret, but we’re finally releasing our anti-aging superhero this weekend, and I’m giving you early access.”
‘It’s a clean, clinically excellent game changer that targets the signs of premature aging.
“The before and after are WILD, and it really transformed my skin.”
In a testimonial on the product page for the $135 serum, Paltrow herself contributed a statement saying, “I saw a noticeable difference in my skin after trying it for a week, and the results only got better from there.”
“The before and after are pretty amazing to look at, the way it works for every skin type, and along with all the visible benefits, I love how hydrating it is.”
The product itself is said to “take a 360-degree approach to target key signs of aging: wrinkles, hyperpigmentation, texture, firmness, elasticity, radiance, barrier support, and more.”
The 50-year-old Goop founder took to Instagram to share a series of snaps from her family trip earlier this week, but one in particular caught the attention of her followers for all the wrong reasons.
Social media users were quick to call out the self-described health guru for the “horrible” state of her cleavage and arms, both of which had evidence of sun spots.
Earlier this month, Paltrow caused quite a stir among her Instagram followers after revealing her “horrible sun damage” in a topless selfie while enjoying a getaway with husband Brad Falchuk.
Dozens of users shared comments about the apparent sun spots, with many accusing the Goop founder of hypocrisy in showing such serious “damage” despite building an entire brand around the concept of health and wellness.
The areas of the body that are most prone to sun damage include the face, neck, chest, shoulders, forearms, and hands.
These are usually more exposed to the sun and are often neglected when it comes to sun protection.
The first signs of skin damage are extensive but include sunburn, uneven skin tone, wrinkles and fine lines, dryness, and increased sensitivity.