The lifestyle brand of Gwyneth Paltrow has tackled everything from vaginal eggs to moon dust, but the latest venture involves the & # 39; emotional health of men & # 39; with his new male-oriented podcast Goopfellas.
Although she is often mocked with the promotion of pseudoscience-based products and treatments, the 46-year-old entrepreneur and actress has made a name for himself in the welfare industry with her ever-growing Goop empire worth a reported $ 250 million.
If Paltrow and her team are right, there are a whole host of modern men desperately seeking their own versions of the bra-burning rituals and & # 39; sex-bark & # 39; recipes that appear in the have been praised on her website over the years.
Venture: Gwyneth Paltrow & # 39; s lifestyle brand, Goop, has launched Goopfellas, a male-oriented podcast organized by functional medicine officer Will Cole (L) and chef Seamus Mullen (R)
Goop now invites men to participate Goopfellas, a podcast for men by men who will focus on personal health transformations, whether they are mental, physical or a combination of the two.
& # 39; It feels like we are at a point in the culture where men reject that kind of toxic masculinity & # 39 ;, Elise Loehnen, the company's main content officer, said. Fast operation last week.
& # 39; We wanted to do something that was more about men's emotional health, the importance of vulnerability, and this recognition of how difficult these things can be. & # 39;
The spin-off comes just over a year after Paltrow launched the inaugural Goop podcast with her interview with Oprah Winfrey. In addition to Goopfellas, the company also plans to roll out a newsletter and G Label clothing for men.
The first episode of the Goopfellas podcast was presented last Wednesday by chef Seamus Mullen and functional medicine officer, Will Cole.
In the podcast trailer, Mullen explained that he had been sick for most of his adult life due to rheumatoid arthritis, an autoimmune disease that nearly killed him. He is now committed to helping others regain their health through the lifestyle choices they make. & # 39;
Meanwhile, Cole said that he is his job as a functional medicine officer to find out the reason why people are going through health problems. & # 39;
The two couldn't help asking each other what the & # 39; Goopiest & # 39; things they have ever done, which proves that they are both a solid male representation of what the Paltrow lifestyle brand is all about.
Fans: Both Mullen and Cole have had a part of the Goop universe for years. Goopfellas will focus on personal health transformations, including topics such as addiction, trauma and nutrition
Goopy guys: Mullen has appeared next to Paltrow in the cooking video & # 39; s of her brand & # 39; Real Men Eat Goop & # 39; (photo), while Cole has been interviewed by the website
& # 39; I just got back from Bali and did this really weird, weird sound-bath thing where I lay on a waterbed in a pyramid and a crazy Estonian man bounced through the room with didgeridoo and gongs, & # 39; Mullen recalled.
& # 39; And there was a light show and all that stuff. And it was pretty amazing. I actually dropped out completely. & # 39;
Cole pointed out that his entire career is in line with Goop's ethics, explaining that his & # 39; task is about poop transplants and parasite therapies. & # 39;
& # 39; I live Goop, & # 39; he said.
Both men have been part of the Goop universe for years.
Mullen has appeared alongside Paltrow in its brand & # 39;Real men eat Goop& # 39; cooking video & # 39; s. In a clip that was published last summer, he demonstrated how to make grain-free taco shells with jicama.
The chef also chatted about his knowledge of adaptogenic herbs, & # 39; grounding & # 39; and fecal transplants in an & # 39;How Goopy you are? & # 39; video shared last year.
Cole, meanwhile, has previously been interviewed by Goop in addition to writing messages and sharing recipes for the website.
Promotions: Cole and Mullen took part in a panel discussion earlier this month with filmmaker Kevin Smith (far right) at the Goop Health Summit
First, for their first Goopfellas podcast, Mullen and Cole spoke to Keith Mitchell, a former NFL player who turned to yoga and meditation after a career-pounding football injury in 2003
As Slate has noted, Cole refers to himself as & # 39; Dr. & # 39 ;, which would lead many to assume that he went to medical school.
In reality, the Functional Medicine Officer has a PhD in chiropractic from the Southern California University of Health Sciences, a private school that focuses on alternative medicine.
For their first Goopfellas podcast entitled & # 39; The Warrior Construct & # 39 ;, Mullen and Cole talked to Keith Mitchell, a former NFL linebacker who turned to yoga and meditation after a career-ending football injury that he partially suffered in 2003 paralyzed.
The yogi explained that he was a & # 39; gladiator & # 39; – or & # 39; had a warrior & mentality and was not really happy with his life.
Mitchell remembered learning to breathe consciously during his recovery and how that led to his physical and mental transformation when he redefined who he was without football.
Although he could no longer walk for six months after having sustained a paraplegia on the field, he told the hosts that his own kids would play football.
& # 39; What I would integrate is the healing aspect, & # 39; he said. & # 39; If you go outside and do the damage, you must also come back and do the healing. & # 39;
New terrain: Chief content officer, Elise Loehnen (center), said that Goop the & # 39; men's emotional health & # 39; wanted to tackle because more and more of them & # 39; toxic masculinity & # 39; reject it
Start of it all: the spin-off comes just over a year after Paltrow launched the inaugural Goop podcast with her interview with Oprah Winfrey (photo)
The former athlete also briefly referred to a meeting with a doctor in Honduras who helped him heal from the concussion he sustained during his football career.
He wrote about the experience earlier this year, recalling how he ate orchids and a spice paste & # 39; in a do-lap for seven consecutive days & # 39; wore.
It is unclear whether Paltrow and her team can tap into the male wellness segment, but it looks like they might have a good start.
Just as Goop appeals to a certain type of woman, Goopfellas is likely to attract the same type of man.
So far, Goopfellas has had an Apple Podcasts rating of 4.9 out of 5 stars out of 31 reviewers. As an enthusiastic reviewer put it, it is & # 39; super brilliant and fills a much-needed void & # 39 ;.
& # 39; As a co-goopfella, I eagerly awaited this podcast and expanded an already incredible goop mission! Thank you for this gift of a podcast, & another person wrote.
& # 39; Our culture of boys who are separated from their body and their symptoms and think they can get through – we live in a time when that is shifting, & # 39; Cole told Fast Company last week.
& # 39; Many men do not want to be put on another pill, but it is said that that is the only option (in traditional medicine) …. They want to do something else. & # 39;
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