Gucci assumes diversity leader amid claims that & # 39; offensive and irresponsible & # 39; turban and & # 39; blackface & # 39; designs come from an & # 39; lack of staff from ethnic minorities & # 39;
- Renée Tirado was previously the senior officer for diversity and inclusion at MLB
- Appointment is part of steps that luxury fashion house takes after it was slammed shut
- It was previously & # 39; offensive and irresponsible & # 39; mentioned compared to designs like & # 39; blackface & # 39;
Gucci has hired a diversity chief after criticizing culturally insensitive and racially charged designs.
Renée Tirado, former Director of Diversity and Inclusion at Major League Baseball, will start the role as part of a series of steps that the luxury fashion house takes after the release of a & # 39; blackface & # 39; pullover and turban that was slammed by the Sikh community.
In February, Gucci was forced to remove a black £ 730 balaclava from the fall / winter 2018 season with a recess in the mouth in red.
Renée Tirado, former Director of Diversity and Inclusion at Major League Baseball, will start the role as part of a series of steps that the luxury fashion house takes after the release of a & # 39; blackface & # 39; pullover and turban that was slammed by the Sikh community
Critics said the polo jumper, which was released during the American Black History Month, resembled Blackface.
Famous fans, including rapper 50 Cent, threw the brand. The hit maker of Candy Shop posted a video on Instagram about himself burning a Gucci T-shirt, titled & # 39; I have to remove all Gucci I have at home. I no longer support their brand & # 39 ;.
Gucci later apologized and removed the item.
The Milan-based company announced later that month that it would hire global and regional directors for diversity and inclusion, amid claims that the poor judgment was partly due to a lack of ethnic minorities working at the company.
The fashion house also launched a multicultural design scholarship program, a diversity and inclusion awareness program and a global exchange program.
The piece, a black balaclava, knitted from the fall / winter 2018 season, is sold for $ 890 and has a recess in the mouth that is outlined in red.
Archive searches indicate that the clothing item was last on the brand's site in January
Gucci went to Twitter to apologize for the sweater and added that diversity was fundamental to the brand
But just a few weeks later, the company became & # 39; offensive and irresponsible & # 39; Branded for sending white models over the runway in turbans during New York Fashion Week.
Many pointed out that the headdress, which is also known as a Dastaar and is an important part of the Sikh religion, should not be used as a fashion statement.
In particular, a turban, a royal blue £ 650 piece from the brand's autumn collection 2018, caught the anger of Twitter users.
Although Gucci never responded to the controversy, Nordstrom weighed, tweeted an apology, and announced it would no longer sell the turban.
The Sikh Coalition and others called on both Gucci and Nordstrom for offering the item
Controversial: Gucci faces Sikhs' backlash on social media for selling this turban for $ 790 (£ 650)
A model walks the catwalk on the Gucci show during the Milan Fashion Week fall / winter 2018/19
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