Groom a Boomer Campaign Urges Gen Z and Millennial Yes Voters to Take Stealthy Measures in Preserving the Voice

Young supporters of Indigenous Voice to Parliament have been asked to “prepare the baby boomers” to vote yes on referendum day.

In a light way new short film from Perth-based agency Berlin Creative, millennials and Gen Z Yes voters are being urged to hide remotes from their baby boomer parents and change their iPad’s language settings from English to Danish in order to encourage them to discuss the Voice.

“Your uncle, your father, your mother…you may live in a house full of no’s, in a house full of closets and no’s,” the ad says.

“If we vote yes, amazing things could happen. Cathy Freeman: Comes out of retirement, wins 10 more gold medals. Ernie Goofy: out of retirement, 10 more seasons of Getaway.

“Try to cry, try to beg. Say hello mom, hello dad, do you really love me? Because it doesn’t seem like you love me right now.

Another suggestion in the ad is to “buy your dad a drone” but refuse to give it to him “until he votes.”

“But if they’re good, they can get a drone.”

Likewise, young voters are encouraged to treat their mothers to gold-class movie tickets to see Barbie.

“If we vote yes, they can tell their side of the story instead of us doing it.” Have you ever asked your mother to tell one of your jokes?

Director Tony Rogers said the aim of the film was to contrast some of the negative and hurtful discourse on The Voice.

“Only 25 per cent of Australians aged over 55 are expected to vote Yes for Voice. If we can change the minds of baby boomers, we can make a big difference in the outcome. These baby boomers may not listen to the big campaigns, but they may listen to their children,” he said.

And Berlin Creative director Richard Bernie told 6PR Perth the ad was meant to be taken in good humor.

“Whether it’s a yes or a no…that’s not the issue,” he said.

Anthony Albanese remains convinced that Australians will vote yes to the proposed Indigenous voice in Parliament in the referendum.

“I just wanted to help people talk a little bit because everything got a little heated. It’s a little too hot, we just need to lower the heat a little.

As for the name of the film, Groom a Boomer, Mr. Bernie said he and his team wondered whether he was going too far.

“We all got a little nervous about it,” he said.

“But it was one we all remembered and we all laughed at, so we thought we’d go with it.”

And strategy director John Linton said: “I know that even in my own family there are differing opinions. But maybe, just maybe, a little dry humor might resonate.

“If all else fails, I will tell my dad, I really want this and you will be dead soon, so please leave this yes vote as part of your legacy for your grandchildren.”

The short film was produced voluntarily and has no affiliation with the official Yes campaign.

Gen Z and millennials have the greatest support for the Voice of any age group. A Redbridge poll indicates that Generation Z is voting as much as 60 percent in favor of the proposal, and millennials are voting about 45 percent.

Meanwhile, 33 percent of Gen Xers are in favor, and that figure drops to just 28 percent of baby boomers.

But that doesn’t mean young voters are a safe bet. Even the Yes vote among these groups has seen a downward trend in the polls as the referendum date draws closer.

Yes campaign groups Uluru Dialogue and Yes23 have consistently urged young supporters to have conversations with their loved ones about the Voice and why they are voting Yes.

Another suggestion in the ad is to “buy your dad a drone” but refuse to give it to him “until he votes.”

Gen Z and millennials have the greatest support for Voice among all age groups