Google is currently working on a new search engine powered by AI technology. The project is codenamed »magic« and aims to bring AI into cellphones and homes around the world.
According to a report by New York Timesthe new search engine aims to provide users with a far more personalized experience than the company’s current service by anticipating users’ needs.
This could also be the right move to avoid losing Samsung, as the South Korean tech company may want to say goodbye to Google:
Severe blow for Google: Samsung is considering an old search engine competitor for its mobile phones
Search engines should learn the search behavior of users and thus improve it
The new AI search engine that a team from 160 full-time employees is still in its early stages with no timeframe for release. However, this new attempt clearly shows that Google does not want to lose touch with Microsoft Bing and OpenAIs ChatGPT in the artificial intelligence race.
The new search engine would learn what users want to know based on what they are searching for. In addition, it would supplement the search queries with personalized ads and information relevant to the search. In addition, it should be possible to complete transactions directly in the search engine.
As usual from ChatGPT and other language models, the Google search conversational and may relate to past searches.
Other Google services are also to be improved with AI
The Internet giant is determined to include AI in as many services and products as possible. These include, among others:
- Google Earth’s mapping technology
- Music search via a chatbot
- GIFI: AI image generator to be integrated with Google image search
- Tivoli Tutor: Learn new languages with AI conversations
- Searchalong: A chatbot that can accompany you while browsing the web
In addition, the search engine should be able to answer questions about software coding and write code at the user’s request.
It will be exciting to see how quickly Google reacts to OpenAI and Microsoft and how search ads and SEO (Search Engine Optimization) evolve in the near future with the rapid changes in search. Project Magi is scheduled to be made available to a small number of users as early as next month.
What do you think of Google’s plan to “put AI in homes and cell phones around the world”? Is this a good idea or is the internet giant too ambitious? In addition, AI-supported searches are nothing new, since Microsoft already offers this with Bing. Do you use them and what can you tell about them? Tell us in the comments!