Google updates the “about this result” feature for search results with a interesting new addition: context on how and why the company’s algorithm landed on the specific results for the links that come up when you search for things.
The company added the “about this result” information box earlier this year as a way to help users peruse resources they were unfamiliar with using data sourced from Wikipedia. The menu – accessible by clicking the triple dots in the corner of a search result – appears and attempts to provide additional background information about a website.
However, the update rolling out today won’t add more context about websites that might show up in search results, but rather help shed light on Google’s algorithm and how it matches search terms to specific sites.
In an example from Google, a search for “how to cook fish in the oven” ends up on a recipe from a site that contained the words “how, cook, fish and oven” and was related to other terms such as “ingredients” and ” recipe”. Google also does things like matching language and applying relevant geographic locations to arrive at the specific result.
The company explains that the goal here is to help users who may not be too familiar with Google’s search system to understand a little more about what goes on behind the scenes when they search, and to use that knowledge to help them get better results. perform searches to find what they are looking for in the future.
The updated results should now be rolled out to users. For starters, it will be available for English-language results in the US, but Google hopes to expand its availability in the coming months.