Google’s AI-powered Search Generative Experience (SGE) is behind a series of new shopping features that aim to help users find specialized or unique products for a friend or themselves. These include using AI to generate gift ideas or fashion items that you can then purchase. Google is also expanding virtual try-ons for men ahead of the holiday season.
Starting today, users in the US who have already opted in to SGE through Search laboratories You will be presented with a selection of suggested subcategories when searching for gift ideas, along with links to useful content to learn more about a product or gift category. For example, searching for “great gifts for home cooks” will provide browseable subcategories such as specialty tools, craft ingredients, culinary subscriptions, and cooking classes. Users can then tap these subcategories to browse purchasable gift options and select a product to purchase. It seems like a good way to broaden your horizons a little when buying gifts for someone with particular hobbies or interests that you’re not familiar with.
But what if you could imagine? exactly What do you want, but are having trouble finding a real version to buy? An inbound capability for SGE has been designed to solve that problem by allowing users to generate photorealistic images using a text description of the clothing they want, such as a “colorful, patterned puffer jacket,” and then find similar-looking garments. real Products to buy online. Users can refine the prompts to ensure the generated images match their exact requirements and then scroll down the page to view products that can be purchased in a visually similar style from the 35 billion listings on the shopping portal. Google. Google says this new capability will begin rolling out to mobile devices in the US for SGE users in December.
One final update that’s not restricted to SGE users is a small expansion of Google’s AI-powered virtual testing tool. Starting today, men’s t-shirts from hundreds of brands including Abercrombie, Banana Republic, JCrew and Under Armor will be available to wear with the virtual try-on experience, allowing users to see how a shirt or sweater will look in 40 models that vary. in skin tone, body shape, size and height. This feature is currently limited to the Google app and mobile browsers in the US, although Google says it will be coming to desktop computers “soon.”
