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Google has pledged to be more transparent about moderating content in its services, including its ubiquitous search engine, as tech companies rush to meet tougher European Union rules that come into force this week .
Sweeping rules will apply from Friday to Google, along with 18 other major social media platforms and sites, including Instagram, Twitter (renamed X) and Meta-owned TikTok, forcing companies to better control content , on pain of losing billions of euros. fines.
Among the Google products listed were YouTube, Google Maps, Play, Search and Shopping.
The sweeping Digital Services Act (DSA) means that the EU will be able to take a closer look at the 19 platforms – labeled “very large” because they have at least 45 million monthly active users – and the operation of their algorithms.
The DSA involves stricter regulations on targeted advertising and requires companies to implement a better mechanism to report and remove illegal content.
Google’s latest moves include expanding its “Ads Transparency Center,” where users will find more information about ad targeting in the European Union, and giving searchers better access. data to understand how Google’s products perform in practice.
The measures were announced in a blog post by Laurie Richardson, Google’s vice president for trust and safety, and Jennifer Flannery O’Connor, YouTube’s vice president for product management.
They also said Google would release transparency reports with additional information on how content moderation was handled for more of its services, including Maps, Play, Search and Shopping.
The DSA requires the largest Internet players to assess the risks associated with the use of their services and to take appropriate measures to mitigate these risks.
Over the past few weeks, the biggest tech companies, including TikTok, have announced steps they’ve taken to comply with the DSA, pledging to give users more control over their feeds on popular social media sites. like Instagram and Facebook.
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