Google stops promoting homeopathy & # 39; MMR & # 39; pills as a win for the Mail campaign
- Homeopathy pills were linked to vaccinations in children in Google results
- Company paid Google to show ads for pills when users & # 39; vaccines & # 39; or & # 39; MMR & # 39; searched
- Scientists tested the treatments and discovered that they & # 39; nothing more than sugar & # 39; contain
- Google has now stopped displaying these ads following the findings of the Daily Mail
Google has stopped promoting ads that link homeopathy pills to vaccinations in children after a Daily Mail survey.
The search giant promoted the sale of medically ineffective tablets with a brand name under the names "MMR" and "Rubella" to people looking for related topics.
The so-called "vaccine tablets" are manufactured by the home of Guernsey Homeoforce as part of a series of homeopathic "remedies" sold for £ 3.50 per bottle.
Google has stopped promoting ads that link homeopathy pills to vaccinations in children after a Daily Mail survey. The Mail has launched a major campaign to improve the inclusion of vaccinations in children in increasing cases of measles and mumps
The company had used a Google service called AdWords, which meant that when users entered the keywords "MMR," "homeopathic," and "vaccines," Homeoforce tablets would appear in the search results.
When scientists from the University of Liverpool tested the promoted treatments – including one called Chemotherapy Mix A – they discovered that they & # 39; nothing more than sugar & # 39; contain.
Google has now stopped displaying the ads after the Mail findings, but the search giant refused to reveal how much money it had made with the search ads.
The search giant promoted the sale of medically ineffective tablets with a brand name under the names "MMR" and "Rubella" to people looking for related topics. Google has now stopped displaying the advertisements after the findings of the Mail
Edzard Ernst, emeritus professor at the University of Exeter, said: "It is surprising and demonstrably irresponsible for a platform like Google to advertise and promote treatments that are not only ineffective, but also pose a significant risk to public health.
"Homeopathic remedies are based on the unproven principle that ingesting a diluted amount of a disease allows the body to immunize itself."
Last month, the Daily Mail launched a major campaign to improve the inclusion of vaccinations in children in increasing cases of measles and mumps.
The newspaper has revealed that many homeopaths keep parents from being vaccinated, but instead & # 39; remedies & # 39; promoting what they claim will work better to protect children against diseases.
Simon Stevens, the head of NHS England, accused homeopaths last week of spreading toxic "wrong information" about injections, which "posed a significant threat to human health."
He urged the medical watchdog to remove the Society of Homeopaths from its official register of professional organizations, and said its inclusion sends a message to patients that homeopathic remedies are as safe and effective as clinically tested drugs.
The newspaper has revealed that many homeopaths keep parents from being vaccinated, but instead promote "remedies" that they claim will work better to protect children against diseases [photo of the file]
Michael Marshall, from the pro-science charity organization Good Thinking Society, said: "No sugar pill can be an effective substitute for vaccination and no one should sell homeopathic – and therefore ineffective – forms of chemotherapy. These products pose a health risk to the public. & # 39;
The Advertising Standards Authority said it had warned local health authorities and that an investigation was underway.
A government spokesman warned that online businesses had a duty of care to limit the spread of disinformation.
Homeoforce founder Hillius Pretorius, a pharmacist registered with the General Pharmaceutical Council, insisted that his company not market the products as vaccines.
The Medicines and Health Products Regulatory Authority has confirmed that the products marked in the Daily Mail are not licensed, and that homeopathic medicinal products & # 39; claim for serious conditions, such as vaccination, are prohibited & # 39 ;.
Google said: "We have a policy against misleading or misleading advertisements. If we discover sites that violate this rule, we will take appropriate action. & # 39;
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