The in-house incubator from Google, Area 120, is working on a new app for social networking called Shoelace which is aimed at organizing local events and activities. You use it by including your interests in the app so that it is a series of & # 39; carefully selected & # 39; can recommend local activities that it & # 39; Loops & # 39; calls. You can also organize your own events and there is a map interface and an RSVP for other people's loops.
The soft-launch of Shoelace comes just a few months after Google closed Google, the most prominent attempt to build a social media platform. Instead of trying to create a new all-embracing social network to match rivals like Facebook, Shoelace seems to be much more modest than Facebook's ubiquitous functionality.
Android police notes that Shoelace is strikingly similar to Schemer, another Google experimental event organization app that was launched in 2011. Unfortunately, the app was closed only three years later in 2014 with little mourning for the death.
Shoelace is currently in an invite-only test phase on iOS and Android, but you can complete it this shape if you like to participate. You must have a Google account to sign up. Unfortunately, it is currently also only available in New York City; the team says it will soon expand to more US cities. There is no word about when this can happen, but a similar New York app Area 120, Pigeon, needs to be expanded another year after the first launch outside the city.