Google makes doom scrolling through search results easier by automatically loading newer results when you get to the bottom of the page. Previously, when you got to the bottom of a Google search results page, there was a big “See more” button at the bottom that you could tap to see, well, more results. With results loaded continuously, you can just keep scrolling to see more.
Continuous scrolling does have some advantages; it’s a lot easier to quickly see more results if you don’t have to make a conscious choice to tap the ‘See more’ button. I can’t say I’m looking forward to this change, though, as reaching the end of a Google search page was often a natural place for me to consider whether I’d learned enough or if I wanted to seek out more information. Continuous scrolling can make it harder for me to pull myself away from the page, something I already struggle with while using social networks with endlessly loading feeds.
Continuous scrolling will begin rolling out “gradually” on Thursday for “most English searches on mobile in the US”, according to a Google blog post.