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Google is working with Adidas and EA for a new Jacquard product

Google, the FIFA Mobile brand from EA Sports and the football arm from Adidas tease a kind of collaboration that is involved Google’s touch sensitive fabric made under the name Jacquard (through 9to5Google).

In short GIF in the teaser tweet, the Adidas, FIFA Mobile and Jacquard logos all appear together with a ‘Play Connected’ slogan and March 10, probably when more details about the new partnership are announced.

Jacquard, made from Google’s Advanced Technology and Projects (ATAP) skunkworks group, incorporates touch sensitive fabric into clothing and accessories. That substance is linked to a small computer that can connect to your phone, and you can touch the substance to do things like arrange music and freeze your phone.

Currently, Jacquard is only available on certain Levi’s jackets and a Yves Saint Laurent backpack, but this new teaser suggests the announcement of the first athletic clothing that contains Jacquard technology. Perhaps the clothing connects to FIFA Mobile in some way to give users an in-game bonus if they wear it while playing football or while exercising.

You can watch the impressions of my colleague Dieter Bohn about Levi’s first jacket with Jacquard, which was released in 2017, in this video: