Google takes another try on social media: Firm tests hyper-local platform & # 39; Shoelace & # 39; designed to get you out of the house to meet people in your neighborhood
- Google & # 39; s & # 39; Shoelace & # 39; is a social network that wants to connect people in real life
- Users can share active parties on the platform based on mutual interests
- Shoelace is currently only inviting and is being rolled out in New York City
- The company has a poor record with social media sites such as Google Plus
Google will try again to start its own social network, this time with & # 39; Shoelace & # 39; – a hyperlocal platform that is intended to connect new friends in person.
The network, developed by Google & # 39; s Area 120, which describes the company as & # 39; a workplace for Google & # 39; s experimental products, is said to be different from other platforms in a number of important ways.
Google says that the ultimate goal of Shoelace is to encourage its users to close their friendships from the social network and in real life.
Google will again attempt to start its own social network, & # 39; Shoelace & # 39 ;, a hyper-local platform that is meant to connect new friends in person
One way that shoelace plans to encourage real-life connections is through the use of & # 39; loops & # 39 ;, which are essentially activities that users can share with each other.
& # 39; The whole principle of Shoelace is to bind people together based on their interests – such as two laces on a shoe & # 39 ;, reads the website of the platform.
& # 39; We do this through activities – which are applicable & # 39; Loops are called & # 39;
Loops can be created by users or by Google based on a user's preference.
For example, someone who says they like live comedy may be asked to go to a show at the local comedy club.
These events can also be sent via links and reports to users outside the social network Gizmodo.
Users will also create profiles that share details about themselves, making it easier to match with other & # 39; crews & # 39; – a name that the platform uses to describe other people on the platform.
The network, developed by Google & # 39; s Area 120, which describes the company as & # 39; a workplace for Google & # 39; s experimental products, is said to be different from other platforms in a number of important ways. File photo
While the concept is a social platform that keeps people from their phones and encourages them to get in touch with each other in real life, my saying is appealing to some – especially because of the countless privacy issues and security issues that sites like Facebook and Instagram have to deal with. suffer – Google has a decidedly spotty track record in space.
WHAT IS GOOGLE & # 39; S & # 39; SHOELACE & # 39 ;?
Google & # 39; s & # 39; Shoelace & # 39; is a social platform that is aimed at enabling real-life activities between people.
Users can share events or & # 39; loops & # 39 ;, intended to ask people to leave the platform and meet in person.
The network is currently inviting-only and is being rolled out in New York City.
Other social media sites managed by Google did not go well.
Apart from the more obvious failed social platforms such as Google Plus, which was closed in April, a number of less memorable scenarios have emerged, including Orkut, which was tragically launched just a month before Facebook in 2004.
Other failures are the Dodgeball purchased by Google, which was eventually collapsed into another platform, Latitude and Google Buzz, which was closed shortly after launch.
Among Buzz's problems were critical privacy issues, such as the fact that the platform's default settings were user contacts and, including names, and with whom they talked most.
Currently, Google's shoelace is only available to users in New York City by invitation, but depending on its popularity, Google can implement the network for others.
& # 39; This will help us determine what works and what does not work if we work to make the app available to more people & # 39 ;, the company said.
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