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Google is making it easier for retailers to promote their Christmas offers

As retailers start making plans for Black Friday, Cyber ​​Monday and the 2020 Christmas shopping season, Google has announced that it will be easier for consumers to find the latest deals and promotions using the search engine and other tools.

According to the search giant Holiday Shopping StudyLast year, 40 percent of global shoppers turned to its services to find the best deals and compare product prices from retailers. With more users shopping online during the pandemic this year, retailers will need to be able to adapt quickly to meet consumer demand.