Google is implement new generative AI tools to create ads, from writing the headlines and descriptions that appear along with searches to creating and editing the images that accompany them. It is launching the tool for use by both advertising agencies and companies without in-house creative staff. By using text prompts, advertisers can repeat the text and images they generate until they find something they like.
Google also promises that it will never generate two identical images, which can avoid the uncomfortable possibility that two competing companies end up with the exact same photo elements.
The step-by-step ad builder is available to those using Google’s Performance Max ad campaign product and is capable of generating ads designed for Google places like search and shopping. An advanced image editing solution similar to the Magic Editor’s capabilities (such as sky replacement) available on the new Google Pixel 8 is also coming.
Customers can use the editor to update existing visual ads that can retain a featured asset while making relevant changes. In one example provided by Google, a user repurposed a model with a skin care product but replaced the background with a Christmas tree to make it holiday-ready. Additionally, you can generate ad variations to use in different situations.
Retailers who use Merchant Center Next, a tool that monitors the appearance of products on Google, will also get generative AI tools. According to Google, all AI-generated advertising content will be subject to SynthID, a metadata watermark to help detect AI-created content.