Burgers and fries are often eaten these days after traveling a bit, so Wendy’s Co. has designed a fries that they say were designed with drive-through ordering and delivery in mind.
The new Hot & Crispy Fry is now rolling out nationwide in the US with plans to launch worldwide in October, starting with Canada. The fries are cut and covered in a “whisper” batter to maintain a 20 to 30 minute time difference between purchase and consumption.
The fries come together with a new Big Bacon Cheddar Cheeseburger, a pub-inspired burger made with crispy onions, cheddar cheese spread, and a cheddar bun.
“It’s another day for fries at Wendy’s,” said John Li, Wendy’s WEN,
vice president of culinary innovation, talking to reporters.
Wendy’s reported earnings and sales that exceeded expectations earlier this month. The company also announced plans to operate 700 delivery kitchens by 2025 with Reef Kitchens, breakfast menu advertising and more.
Wendy’s joins a number of restaurant chains that have recently made announcements to generate excitement and sales.
McDonald’s Corp. MCD,
Wendy’s biggest chip competitor in the quick-serve space, announced his latest Famous Orders collaboration with rapper Saweetie.
Taco Bell, a Yum Brands Inc. YUM,
chain, has announced the temporary launch of the Chicken Sandwich Taco.
And coffee suppliers Starbucks Corp. SBUX,
and Coffee Bean & Tea Leaf have released their pumpkin-infused fall menus.
Opinion: ‘A mouthful of hot water with sugar’: Why pumpkin spice latte and other Starbucks offerings may not live up to the hype
Wendy’s stock is up 5.8% in 2021 through Thursday, while the S&P 500 index SPX,
has gained 19% for the period. Shares were up a penny at $23.19 early Friday.