The God of War title has become the most profitable PlayStation brand, according to a former Sony employee. This means that all parts of the series over the generations have achieved sales interspersed with huge profits for Sony and PlayStation, making it win this achievement and title.
claimed Aaron Kaufmanwho spent nearly 8 years leading marketing activities at the Santa Monica studio, said that God of War products are the most popular gaming products among PlayStation fans.
As spotted by Timur222, mentioned on Kaufman’s profile LinkedIn The mentioned Santa Monica address is the “most underrated” in the PlayStation portfolio. God of War 2018 saw the developer’s social media posts reach nearly 187 million impressions and $1.8 million “earned media” via Sony’s The Lost Pages of Norse Myth promotion.
Kaufman has spent his time building the process of creating and enabling products that fans desire. He claimed that God of War has since become the most profitable brand on the PlayStation.
Kaufman also revealed that 2015’s God of War 3 Remastered has sold 4 million copies to date. Kaufman reportedly left the Santa Monica studio in early 2020, so it’s unclear if that number is updated or reflects sales through 2019.
It makes sense for the game to rack up all these sales and the proof is the performance of the last two installments. What do you think of the series and its performance during these generations?
