General Motors will now unveil the all-electric Hummer truck sometime in the fourth quarter of this year, after scratching the original May 20 reveal due to the COVID-19 pandemic. But meanwhile, the company (and the GMC brand, under which the resurrected Hummer will be sold) tease a side profile of the truck – along with a more traditional SUV version with no folding bed.
The Hummer silhouettes appeared in a new ad published by GMC on Wednesday, shortly after parent company GM announced this financial results for the second quarter of 2020. GM posted a loss of nearly $ 800 million for the quarter, which was better than expected as the company – like others – went through a week-long pandemic-related downtime.
GM announced earlier this year that it would breathe new life into the Hummer brand for a scandalous 1,000-horsepower electric pickup, which confirmed months of rumors and reports that the icon of the millennium surplus is making a comeback. The truck will be one of the cornerstones of GM’s $ 20 billion push in electric vehicles. It will be properly equipped, with GMC saying on Wednesday that the new Hummer will feature the second generation of GM’s advanced driver assistance system Super Cruise. It is also powered by the modular “Ultium” electric vehicle platform that GM unveiled in March, which uses a battery pack that can scale up to 200kWh.
Hummer’s pickup is due to go into production at the end of 2021 and deliveries will begin shortly thereafter. That’s exactly when Tesla’s Cyber Truck would hit the road, and just a few months after starting EV, Rivian will begin shipping its own electric pickup and SUV. There is currently no timetable for the Hummer SUV.
While it may seem ridiculous to bring the Hummer brand back to a world where both temperature and pedestrian mortality are rising, the potential gains are likely to be hard to resist for GM. The sales of trucks and SUVs are also increasing rapidly and they also make car manufacturers the most money. (Namely GM said Wednesday that the average transaction price for its full-size pickups increased by $ 1,526 compared to the first quarter of this year despite the pandemic and the ensuing recession.) Supported by the automakers’ willingness to provide loans that take more than half a decade to pay off, customers in the US increasingly influenced by large, expensive vehicles such as the Hummer. As the flagship of the company’s new fleet of electric vehicles, there may not be a safer bet – except for the full-size electric Chevy pickup that is also in the works.