Jessica Power has been dropped as skinny celebrity ambassador as the popular weight loss brand decides to use ‘more connected people’
Married to First Sight star Jessica Power is stepping down as an ambassador for Celebrity Slim after the leading weight-loss brand decided to go in another direction.
A well-placed source at the company told Daily Mail Australia that the brand has decided to “rethink its strategy” for the coming year and will not work with Power and “two other well-known influencers on future campaigns”.
“They are looking to rebrand in 2023 and want relatable people who will represent the brand,” said the source.
Married At First Sight star Jessica Power has been let go as an ambassador for Celebrity Slim after the leading weight-loss brand decided to go in another direction.
That’s not what the brand is about. They want real people who actually use the product on a daily basis.
It is understood that Jessica will remain contracted through the first quarter of next year.
Daily Mail Australia knows Sarah Rosa won’t be back either – now that she’s reached her goal weight.
A well-placed company source told Daily Mail Australia that the brand has decided to “rethink its strategy” for next year and will not work with Power and “two other well-known influencers on future campaigns”.
So far Brice Ruthven and Melissa Rawson are the only reality stars confirmed to be returning as brand ambassadors in 2023.
The couple is believed to have signed a five-figure deal after signing on as the face of Celebrity Slim’s #FameGame.
Daily Australian businesses will be given a chance to showcase their weight loss results and find themselves at the forefront of a new social media campaign.
Daily Mail Australia knows Sarah Rosa (pictured) won’t be back either – now that she’s reached her goal weight
The power couple attributes their success to the meal replacement shakes and snacks from Celebrity Slims, as well as their mindset towards losing unwanted kilos.
Together, they lost more than 16 kilos before their wedding in February 2023.
Daily Mail Australia has reached out to Celebrity Slim for comment.
So far Bryce Ruthven and Melissa Rawson are the only reality stars confirmed to be returning as brand ambassadors in 2023. They’re both pictured
