General Motors gave Prime Minister Scott Morrison just three minutes of his decision to update the Holden brand after 72 years.
Despite receiving billions of dollars in subsidies from the taxpayer over many decades, GM showed little loyalty to the Australian government to sustain production.
Mr. Morrison has knocked down the American car giant.
“I am angry – they make the mark on their watch languish,” he told reporters.
A Prime Minister spokesperson confirmed that GM Morrison had only sent three minutes by email on Monday afternoon before making a media statement.
“Pretty bad efforts,” he told Daily Mail Australia.
The prime minister’s policy advisor was only informed for 15 minutes.
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General Motors gave Prime Minister Scott Morrison just three minutes of his decision to update the Holden brand after 72 years. The PM is displayed if it comes from a BMW 5 series
Despite receiving billions of dollars in subsidies from taxpayers for many decades, GM showed little loyalty to the Australian government to support its ailing production. Pictured are the senior vice president of GM Julian Blissett (right) and the interim chairman and general manager of Holden Kristian Aquilina (left)
Just over two years after Holden stopped making cars in Australia, GM announced that the brand would retire in both Australia and New Zealand from 2021, ending a tradition that began in 1948.
GM will not only give the name Holden ax, but also stop selling cars in Australia, the international vice giant’s senior vice president Julian Blissett announced Monday.
“After an extensive assessment, we regret that we could not prioritize the investment that Holden needs to be successful in the long term in Australia and New Zealand, above all other global considerations,” he said.
GM, headquartered in Detroit, also stops design and engineering activities in Australia, leaving 600 people out of work.
The majority of existing staff will lose their jobs by June, but 200 would continue their employment for another decade to serve the existing Holdens on the road, GM told reporters Monday.
“This was a harassing decision for us and we have not taken it lightly or easily,” said Mr. Blissett.
Industry Secretary Karen Andrews, whose first car was a Holden Torana, expressed her doubts at GM.
“I am very disappointed with Holden’s decision,” she told reporters.
“The Australian government has done a lot in various forms to support the auto industry here.”
The Holden car brand will no longer be there, with General Motors choosing to make the name synonymous with Australian driving by 2021. Pictured is the latest Holden Commodore at the Elizabeth plant in Adelaide, October 2017
The axing of the Holden nameplate will put an end to a car tradition that began in November 1948 when the first 48-215 rolled off the production line at the Fisherman’s Bend factory in Melbourne.
The Australian arm of General Motors continued to produce cars for another 69 years, until the last Holden Commodore, the VF, was made in October 2017 in Adelaide.
Only ten years ago, Commodore was still Australia’s best-selling car, a position that it had taken uninterruptedly for 15 uninterrupted years because it had sold out its traditional rear-wheel rival, the Ford Falcon.
In December Holden announced that the Commodore nameplate would be screwed in 2020 after 42 years of synonym for V8 muscle and six-cylinder family cars.
The axing of the Holden nameplate will put an end to a car tradition that began in November 1948 when the first 48-215 rolled off the production line at the Fisherman’s Bend factory in Melbourne. Depicted then is Labor Prime Minister Ben Chifley with the very first model
Australian motorists were lukewarm about the last Commodore – a re-penetrated Opel Insignia from Germany that was front-wheel drive.
A month later, Holden’s share of the Australian car market fell to just 3.7 percent, barely in the top ten, according to data from the Federal Chamber of Automotive Industries.
The Colorado was Holden’s only entry in the top 20 last year, with the ute built in Thailand in 16th place for 2019.
The sales volume of 17,472 was two and a half times less than the leading Toyota Hilux, which had more buyers than all Holden models in Australia combined.
Holden, the maker of popular models, including the Kingswood and Torana, was Australia’s most popular car brand for many decades and introduced itself in the 1970s as: “Football, meat patties, kangaroos, and Holden cars.”
Market share has gradually eroded since Bob Hawke’s labor government began to settle Australia’s 57 percent import duties from 1988 onwards.
Leo Pruneau, Holden’s chief designer in the 1970s and 1980s, said last year that Daily Mail Australia GM would probably bite the Holden brand in the coming years.
Holden, the maker of popular models, including the Kingswood and Torana, was Australia’s most popular car brand for decades. Pictured is a 1968 Holden Premier outside the Elizabeth plant in October 2017, when local production ended
“I’d say we haven’t seen a Holden badge for 10 years,” he said.
“It is really very sad to say. Chances are that the name Holden will disappear completely. ”
His prediction came true, although it was much worse than he thought GM would withdraw completely from Australia instead of selling his cars under a different name.
Holden started his life in 1856 as a saddlery and later assembled GM cars from the United States that had been sent to Australia in kit form before he made cars himself.
Now that the brand dies after 165 years, GM Holden’s interim chairman and general manager Kristian Aquilina vowed to honor the existing guarantees and maintenance obligations.
Although the Holden name will be ax, GM may have a small presence in Australia and sell Corvettes through a small number of dealers.