Gazelle is bringing back its telephone trade-in program two months after it was discontinued

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Trade-in provider Gazelle stopped the online trade-in activity in February and now says the company has changed its mind. Gazelle is again accepting online trade-in of iPhones, Samsung phones, Google Pixel devices and iPads and other tablets on its website, company confirms The edgeThe program resumed on April 5 with the acceptance of new offers, a Gazelle representative clarified.

“Earlier this year, we announced that we no longer offer our trade-in option on Gazelle. After careful consideration, including feedback from customers like you, we decided to keep Gazelle Trade-In running. Today we’re happy to say, ‘We’re back, baby!’ ”Reads an e-mail that Gazelle has sent to potential customers and shared with The edge“Gazelle Trade-In is a pioneer in electronics trade-in and we’re happy to build on our legacy by offering a simple process and instant payouts for those unwanted devices.”

Gazelle emerged as one of the leading trade-in providers of the smartphone era. But the business model didn’t fare so well as the US cell phone business underwent major shifts from two-year contracts and outright device purchases to phone leasing and trade-in programs for carriers and device manufacturers like Apple’s.

Gazelle announced in December last year that it would end its online phone trade-in program on February 1, 2021, although at the time the company said it would continue to operate its personal trade-in kiosks through parent company ecoATM. Gazelle confirmed in the email to customers that it will not be bringing back its rewards program. “We will continue to evaluate market conditions and will notify you if this changes,” read the email.