CBS This morning's new line-up is already a success assessment: Show led by Gayle King brings more viewers within a week after the big shake-up
- King & # 39; s first week saw 760,000 viewers in the demographic mood of the main 25-54 on the show, an increase of 749,000 viewers the week before
- Last week, CBS This Morning had 3.1 million total viewers, an increase of the previous 3 million viewers, according to Nielsen reviews
- It was revealed earlier this month that Norah O & D 39 Donnell and Jeff Dickerson were leaving and that Anthony Mason and Tony Dokoupil would be King's new co-hosts
- O & # 39; Donnell had moved to CBS Evening News, Dickerson is now at 60 minutes
- The morning show seems to be focused on Today and Good Morning America, which attract an average of a million more viewers every day
Her very famous best friend dominated the reviews for the day for over 20 years, and now Gayle King finds her own success on the morning show of CBS.
Reviews for CBS This morning has already risen a week after King took the helm after a big shock for the show.
And King even helps bring in young viewers, the Nielsen figures reveal.
King & # 39; s first week saw 760,000 viewers in the 25-54 demographic vote for the show, compared to 749,000 viewers the week before.
Ratings for CBS This morning has already risen a week after Gayle King took the helm after a major upheaval
Last week King helped an updated CBS This Morning with new co-hosts Anthony Mason and Tony Dokoupil (all pictured)
And last week CBS This Morning had 3.1 million total viewers, an increase in the number of 3 million viewers last week, according to the New York Post.
Earlier this month, it was revealed that Norah D & Donnell and Jeff Dickerson would leave the morning show. O & # 39; Donnell & # 39; s last show was on May 16.
O & # 39; Donnell has since been moved to CBS Evening News, while Dickerson is on his way to 60 minutes.
It was also announced that King & # 39; s co-hosts would be Anthony Mason and Tony Dokoupil.
The promotions of Mason and Dokoupil, both white men, mean that for the first time since the morning show relaunched in 2012, female anchors will not exceed more than their male counterparts.
It was seen as a curious decision for the network, especially in the light of his recent scandals with CBS This Morning anchor Charlie Rose, 60-minute producer Jeff Fager and CEO Les Moonves.
Earlier this month, it was revealed that Norah O & # 39; Donnell and Jeff Dickerson (both pictured with King in October) left the morning show
CBS This morning has been on the move since Rose's expulsion at the end of 2017, with newcomers Dickerson and Bianna Golodryga coming in to form four hosts with D&L Donnell and King.
While King clearly directs the ship in the right direction, the show is still far behind rivals. Today on NBC and Good Morning America on ABC.
CBS This morning, a third is currently in third place in the ratings, despite a number of recent interviews with headlines, the most notable King & # 39; s explosive get-together with R Kelly.
But heavy hitters also had their own struggles in the morning. Four million people adjusted GMA last week, four percent less than last year.
Today there were 3.9 million viewers in total, also with 4 percent from 2018.
While King clearly directs the ship in the right direction – and has the support of best friend Oprah Winfrey – the show is still far behind rivals Today on NBC and GMA on ABC
And in the 25-54 demographic ABC has dropped to 1.1 million viewers – a fall of five percent – while NBC baptized to 1.2 million in a fall of nine percent.
CBS This Morning not only introduced new co-hosts last week, but also a new look.
New fonts and graphics are now being used throughout the show that are more in line with other morning shows – unlike the previous look of the program, which was similar to an evening news program.
One thing that did not change the show was the tone of his stories, continuing to opt for a more serious rate and broader news coverage than his network competitors.
& # 39; I am excited for us. It's our game day & # 39 ;, said King at the top of the broadcast.
& # 39; I'm so excited, guys. I'm not even nervous, & she said. & # 39; We know everyone at the table. We know everyone in the room. & # 39;
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