Gambling addiction fears mount as research shows fans were exposed to 716 gambling logos in just ONE match
Gambling addiction fears are mounting ahead of Euro 2020 as research shows fans were exposed to 716 gambling logos in just ONE top match
- Fans were exposed to 716 betting logos in one Premier League match
- Logos on the front of players’ shirts and advertising on the ground
- Findings will be featured in C4 documentary Football’s Gambling Addiction
Fans watching a Premier League football game on television were exposed to 716 betting logos, researchers found.
That equates to six shots per minute over the two-hour show. The logos were on the front of players’ shirts, on advertisements on the ground and even on the top of a club physio.
The findings of Newcastle United’s game against Wolverhampton Wanderers in February are featured in Channel 4’s documentary Football’s Gambling Addiction, led by former Scottish Conservative leader Ruth Davidson.
Fans watching a Premier League football game on television were exposed to 716 betting logos, researchers found
That equates to six shots per minute over the two-hour show. The logos on the front of players’ shirts, on advertisements on the ground and even on the top of a club physio
Last night, Lord Foster of Bath, chairman of the Peers for Gambling Reform group, called for a significant reduction in gambling advertising during the European football championships, which begin Friday.
He said: “With growing concerns about the number of children who are already addicted to gambling … we need to start breaking that link and one way to do that would be to reduce the amount of gambling ads during competition.”
Tory MP Richard Holden added: ‘Kids’ constant exposure to gambling ads is a real concern for many parents. It is essential that the government takes a detailed look at this.’
The researchers watching the Newcastle match used the methodology of Robin Ireland, a researcher at the University of Glasgow who has a PhD on commercial influence and Premier League sponsorship. dr. Ireland told the documentary: ‘All the values we have in football – the tradition, the excitement, the passion – that’s what the brand tries to associate with.
The findings of Newcastle United vs Wolverhampton Wanderers (pictured) in February are featured in Channel 4’s documentary Football’s Gambling Addiction, led by former Scottish Conservative leader Ruth Davidson
‘It sometimes seems almost harmless because you don’t notice it, but it is very deliberately placed and very deliberately paid for.’
The Daily Mail has called for more protection for addicts with its Stop The Gambling Predators campaign, and Miss Davidson wants ministers to ban gambling companies from sponsoring football clubs to avoid ruining thousands of lives. She urged the government to see gambling advertising as a “serious” problem when reviewing the legislation.
Miss Davidson said gambling had “so saturated” football that kids couldn’t watch a game without seeing “hundreds of gambling logos.” She told Radio Times: “Betting companies are piggybacking on football because there are obvious benefits to associating their brand with a much-loved team.”
Last night, ITV said betting advertising at the European Championship will be ‘significantly reduced’ compared to the 2018 World Cup.
Gambling addiction football, tonight 19.30, channel 4