- The deal will be worth more than double their current one with BK8
- The news comes after it was revealed that Adidas will manufacture their kit
- England’s Euro 2004 team was incredible on paper, but they didn’t win. Can this crop make it this summer? listen to It’s all underway podcast
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Aston Villa have reportedly agreed the biggest shirt sponsorship deal in the club’s history with Greek online betting platform Betano.
The two-year deal is worth £20m-a-year and will take effect next season with their new Adidas kit deal.
As per Telegraph Sportsit is understood the deal is worth more than double their current one with Chinese betting firm BK8.
The news comes months after it was revealed that Adidas will become Villa’s kit manufacturer once this campaign ends.
Adidas replaces Castore, who during this period received a lot of criticism for the club’s ‘wet-look’ kit.
Aston Villa have reportedly agreed the biggest shirt sponsorship deal in the club’s history
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The deal, reportedly overseen by Villa owner Nassef Sawiris, who also owns close to seven percent of Adidas, will be a long-term deal worth millions.
The club is making a clear effort to drive commercial earnings and ease FFP concerns going forward
But the side will only be able to work with Betano as a major partner for the next two seasons before the Premier League’s ban on playing sponsors on the front of the shirt comes into effect for the 2026/27 season.
Villa are in the midst of their best season in modern times and are currently fourth in the Premier League.
Their success on the pitch is reflected by improved commercial deals and the Villains will no doubt want to continue this summer.
Villa have reached an agreement with Greek betting company Betano, which sponsors Atletico Mineiro
The club announced a loss of £119.6m. for the year ending 31 May 2023.
However, they are confident they will comply with annual turnover rising from £178.4m from the previous financial year to £217.7m.