Table of Contents
Have you booked your 2025 vacation?
If you want a fashionable getaway, you might want to consider a full moon, a nostalgia trip, or an excursion.
These are among the eight hottest travel trends identified in Hilton Trends Report 2025which surveyed 13,000 adults from 13 countries and 2,000 British travelers about their desire to travel.
The trends, Hilton says, “will influence how we spend the holidays next year.”
Read on to see what type of vacation suits you best, from a solo trip that’s “all about you” to “going on a family vacation you went on as a kid” and trips to help with relationship breakups.
Hilton’s 2025 Trends Report surveyed 13,000 adults from 13 countries and 2,000 British travelers about their travel desires, to reveal the hottest travel trends for 2025.
THE GREAT DIVISION OF DREAM
As the world increasingly prioritizes getting a good night’s sleep, The “sleeper divorce,” the act of confidently separating yourself from a loved one’s bed, is becoming popular.
In the study, 59 percent of people say they sleep better alone and 33 percent prefer to sleep in a separate bed from their partner when traveling.
19 percent booked separate beds, while 11 percent even booked different rooms.
Nearly half (47 percent) do this to ensure they get a better night’s sleep, and 28 percent say they simply have different sleep preferences.
ME-LUNA
Solo travel has shown no signs of slowing down, with 34 percent of respondents looking forward to embarking on a solo adventure before the end of 2025.
With social media increasingly flooded with posts about honeymoon and babymoon (#honeymoon racking up over nine billion views on TikTok and #babymoon garnering over 571 million views), a new trend is on the rise in answer: the ‘me-moon’.
Instead of following the crowd, 23 percent are embracing their own “main character energy” with a solo me-moon.
But it’s not all isolation. Twenty-one percent of honeymooners go out to meet new friends, while 12 percent are looking for a little romance along the way.
NOSTALGICATION
The report reveals that 45 per cent of Britons indulge in nostalgia – taking their children to destinations they themselves visited as children. Meanwhile, 47 percent are actively choosing to return to their childhood vacation spots with their own little ones to remember and pass on shared experiences.
Additionally, 51 percent of adults now choose to take their children based on the places they always dreamed of exploring when they were young, according to the trends report.
KIDCATION
Hilton’s 2025 Trends Report found that 60 per cent of UK travelers are actively choosing a holiday based on their children’s needs and interests.
“Welcome to the age of pranks,” says Hilton.
Family holidays are increasingly determined by the interests and preferences of younger members, which not only influence where Britons go, but also what activities they do, according to the study.
Hilton’s 2025 Trends Report found that 60 per cent of UK travelers actively choose a holiday based on their children’s needs and interests, while 58 per cent plan an itinerary around what they love to their children. 52 percent even let their little ones choose restaurants, according to the study.
DINKURY DESTINATIONS
The study shows that 51 percent of people between 18 and 34 years old don’t even want to think about how much money they spend when they are on vacation.
The report reveals that 64 percent of UK Zillennials (Generation Z and Millennials) want to enjoy the best things during the holidays.
In fact, 51 percent of people ages 18 to 34 don’t even want to think about how much money they spend when they’re on their hard-earned trip. Not to mention, 79 percent will spend more to ensure they have the best time. The research found that 45 percent of travelers are willing to splurge on a room upgrade, which rises to 51 percent of dinks (double-income couples, without children).
Savvy travelers are also using loyalty programs like Hilton Honors to earn and redeem points for rewards – 20 per cent of Brits collect points with every hotel stay and 52 per cent use loyalty benefits to get the best rate of hotel.
EX-CURSIONS
Hilton research shows that 34 per cent of Brits are likely to book a holiday with friends after a relationship ends.
Hilton UK research shows that relationship breakups are increasingly generating new travel opportunities.
In fact, 34 per cent of Brits are likely to book a holiday with friends after a relationship ends, while 19 per cent have embarked on a ‘Yolo’ (you only live once) trip after a break to relax and let your hair down. . This figure rises to 52 percent among Zillennials, says Hilton.
According to the study, the main reasons people go hiking are to relax (60 percent), feel better after a headache (47 percent) and reconnect with friends (42 percent).
SPONTANEOUS JOURNEY
In a world where schedules and routines often rule, Hilton’s 2025 Trends Report reveals a refreshing new trend: 76 per cent of Brits are embracing spontaneity in their travel.
Digging deeper, the research found that 17 per cent arrived at their destination with accommodation booked only for their first night, while 14 per cent even landed without booking any accommodation.
But the spontaneity doesn’t stop there: 52 percent have gone on vacation without pre-booking any experiences or restaurants. Instead, 64 percent of UK travelers prefer to get invaluable information and recommendations from locals when they get there, according to the report.
FLEXISCAPE
Hilton says travelers are turning to flexible itineraries (49 percent), alternating between different daily experiences, for example, a spa day followed by a hike the next day.
The current debate between kicking back in pure relaxation and diving into action-packed adventures is real.
Hilton’s 2025 Trends Report found that while 71 per cent of Brits don’t want to miss out when they travel, opinions are divided on the right balance: 48 per cent of UK travelers say they love lie on the beach or by the sea. pool all day and 59 percent reveal they enjoy being on the move.
It turns out that seventy-four percent of Brits travel for “bleisure,” a combination of business and pleasure in a single trip. To strike the ideal balance, Hilton says travelers are turning to flexible itineraries (49 percent), alternating different daily experiences — for example, a spa day followed by a hike the next day (42 percent) — and choosing hotels that offer both. experiences (38 percent).
“As a leading global hotel brand, we know that a great stay is what matters most to guests,” said Simon Vincent, executive vice president of Hilton. “Our 2025 Trends Report shows that resting and recharging remain the top motivators for travel, and exploring nostalgic destinations with family and friends is on the rise.”
